Brands are the embodiment of a company’s promise and intended image. A brand is an emotive, living thing.
With the emergence of the global marketplace, branding has taken on even more importance as new cultures and populations flex their purchasing power internationally.
An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence. Brand Market Research uncovers what is meaningful to customers.
About our Branding Market Research solutions
SIS International Research has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping companies focus on the most effective strategies moving forward.
We provide Brand Research and Strategy solutions:
- Ad Testing
- Brand Research and Tracking
- Focus Groups
- Online Insight Communities
- Customer Interviews
- Usability Testing
- Eye Tracking
- Competitive Analysis
- Market Opportunity, Entry and Sizing Research