Strategy Consulting Where the Recommendation Comes from the Market, Not the Framework

Management consultancies sell frameworks and staff junior analysts to populate them. SIS International sells evidence gathered directly from the buyers, competitors, and channel partners that determine whether a strategy works. We run 15-30 structured expert interviews per engagement, triangulated with competitive mapping and secondary analysis, across 135+ countries.

Wettbewerbsintelligenz

SIS builds competitive profiles from primary sources: interviews with competitor employees (within ethical and legal boundaries), former executives, channel partners, and shared customers. We map competitor pricing architecture, go-to-market structure, product roadmap signals, and talent acquisition patterns.

Commercial Due Diligence

Private equity firms and corporate acquirers use SIS for commercial due diligence on target companies. We interview the target’s customers, suppliers, and channel partners to validate revenue sustainability, customer concentration risk, competitive position, and market growth assumptions.

Market Entry and Expansion Strategy

SIS conducts in-country feasibility assessments for companies entering new geographies. We interview distributors, regulatory advisors, channel buyers, and end customers in the target market to produce a go/no-go recommendation grounded in field evidence.

Go-to-Market-Strategie

SIS designs go-to-market strategies informed by primary research with the target buyer. We interview prospective customers to understand their purchase decision process, evaluate channel partner readiness, and test pricing and positioning before the launch.

Demand Forecasting and Market Sizing

SIS builds demand models from primary data sources: buyer interviews, channel partner volume estimates, and competitive share analysis. We validate published figures by interviewing actual buyers and distributors in the market.

Voice of the Customer for Strategic Planning

SIS designs VOC programs that feed directly into strategic planning cycles. We conduct structured interviews with key accounts, lost prospects, and churned customers to identify why revenue was won, lost, or at risk.

STRATEGIC DECISION INTELLIGENCE

Three Strategy Failures That Start with the Wrong Evidence Base

DIAGNOSIS 01 //

FRAMEWORK-FIRST CONSULTING

The Borrowed Playbook Problem

A management consultancy applies a growth framework from a different industry, populates it with secondary data, and delivers a recommendation that looks rigorous but has never been tested with the actual buyers.

DIAGNOSIS 02 //

COMMERCIAL DUE DILIGENCE WITHOUT CUSTOMER VALIDATION

The Management Presentation Trap

The target company presents a compelling growth narrative. Nobody interviews the target’s actual customers to verify renewal intent, competitive share shifts, or product roadmap alignment. Post-acquisition, customer churn exceeds the model by 15-20%.

DIAGNOSIS 03 //

MARKET SIZING FROM AGGREGATED DATABASES

The Secondary Data Confidence Trap

The board approved the expansion because the syndicated data showed a large addressable market. Nobody verified with actual buyers and distributors. SIS consistently finds 20-40% variance between published market sizes and primary-validated addressable demand.

PRIMARY RESEARCH DELIVERABLES

What SIS Delivers to Strategy and Corporate Development Teams

Competitive Intelligence from Primary Sources

Named competitor profiles built from interviews with channel partners, shared customers, and former executives. Pricing architecture, go-to-market structure, product roadmap signals.

Commercial Due Diligence with Independent Customer Validation

15-25 confidential interviews with the target’s customers, suppliers, and channel partners. Revenue sustainability, customer concentration risk, competitive position validation.

Primary-Validated Market Sizing and Demand Forecasting

Market size models built from buyer interviews, distributor volume estimates, and competitive share analysis. We verify published figures against actual purchase behavior.

Go-to-Market Strategy Informed by Buyer Research

GTM design based on interviews with prospective customers, channel partners, and trade buyers. Pricing model validation, channel readiness assessment, and positioning testing.

Strategieberatung FAQ

How SIS approaches strategy engagements, what differentiates our evidence base, and what to expect from the process.

135+

Länder

15-30

Interviews / Engagement

Talk to a strategist

Management consultancies apply frameworks and staff junior analysts to populate them. SIS builds every recommendation from primary evidence gathered directly from buyers, competitors, and channel partners in your market. We run 15-30 structured expert interviews per engagement. The recommendation comes from what the market said, not what the model predicted.

Six core practices: competitive intelligence from primary sources, commercial due diligence for acquisitions, market entry and expansion feasibility, go-to-market strategy informed by buyer research, demand forecasting with primary-validated market sizing, and Voice of the Customer programs for strategic planning.

It means we interview the people who actually make the decisions in your market. For competitive intelligence, that’s channel partners, shared customers, and former executives. For due diligence, it’s the target’s actual customers and suppliers. Every finding is sourced to a named interview.

Most engagements run four to eight weeks. Commercial due diligence under PE deal timelines can compress to three to four weeks. Competitive intelligence monitoring can be structured as ongoing retainers. We design the timeline around your decision date.

Yes. SIS regularly delivers commercial due diligence under compressed PE timelines — typically 15-25 confidential customer interviews within three to four weeks. All work under NDA with no disclosure of the acquirer’s identity.

Start with a 30-minute scoping call. Tell us the strategic decision, the markets involved, and the timeline. We’ll provide a transparent line-item proposal within 48 hours. No framework decks. The work starts immediately.

THE SIS DIFFERENCE