Market Research in Hawaii

Research in Hawaii

Hawaii is a U.S. island state located in the Pacific Ocean, 3,758 miles west of the US mainland.

This state is a cluster of small islands, islets, rocks, coral reefs, and atolls. Hawaii has an archipelago of eight major islands that house almost 1.5 million Americans. All Hawaiians are born American citizens since Hawaii is one of the fifty states of the U.S.A. 

Islanders make a living in many ways. Many take advantage of the natural resources the islands have to offer. They generate revenue through the same primary means as any other state. These means include agriculture, fishing, manufacturing, and the service industry. Of course, the specifics do differ between regions. Hawaii produces different agricultural products compared to say Alaska or Colorado.

Food, Agriculture and Fishing

Farmers on the islands rear animals and cultivate crops to harvest and sell to customers. In this way, they earn revenue which they use to conduct their livelihood. Chickens, cattle, and hogs are the most common livestock reared and sold on the islands. Farmers also sell their by-products, such as dairy and eggs. 

Have you ever heard of Hawaiian pizza? It is not an invention of any of the islands. However, the unique toppings of this pizza are ham and pineapples. Pineapples have been, for a very long time, a symbol of Hawaii. That’s why many people associate pineapples with the Hawaiian Islands. Pineapples, along with sugarcane, are the most valuable crops in Hawaii. Macadamia nuts are also one of the main exports. However, the farmers are not the least bit limited in their selection of which agricultural produce to grow. You will also find avocados, bananas, beans, coffee, and corn. Guavas, lettuce, potatoes, and tomatoes are some of the other crops grown on the islands.

Being surrounded by the Pacific Ocean allows fisherfolk an unobstructed opportunity. Many practice commercial fishing. Prawns, shrimps, swordfish, and tuna are amongst the archipelago’s fishing products. Islanders also do some whaling.


Petroleum oil products dominate the exports of the state, and this sector brought in almost US$300 million in the year 2018. Hawaiians add value to many types of raw materials through the manufacturing process. For instance, they create plane engine parts and print newspapers. Hawaiians also manufacture bread, candy, sodas, refined sugar, and some juices, items made of stone, glass, and clay, and some clothing. The state also has a vibrant industry, canning pineapples to preserve the delicacy. 

Services Opportunities

The service sector is where Hawaiians generate most of the state’s revenue. This sector makes up 9 percent of the state’s gross product, with services ranging from a plethora of options. The intangible money-makers of Hawaii do include community, business, and personal services. Health care is a service; the law is one as well. Accounting, engineering, car rentals are all service-based. Also falling in the service category are finance, insurance, and real estate. The islands also have military services like the Army, Air Force, Navy, and Marines. 

Travel & Tourism

One of the most significant revenue-generating services in Hawaii is the tourism industry. Tourism has played one of the most prominent roles in revenue-generation. Tourists travel from every part of the world to this well-advertised “haven.” The islands offer top-notch accommodations. Guests can also partake in Hawaii’s fine cuisine.

About Market Research in Hawaii

For the state of Hawaii, market research aids investors. It assists them in understanding how the most prominent businesses and industries came to be. Market research tells prospective investors why these continue to be the industries of choice for Hawaiians. It aids their understanding of the problems a sector may have. Our analysis also assists them in finding solutions to these problems.

Qualitative Research informs companies why customers buy products.  Key Qualitative methods include Focus Groups, Customer Interviews and Online Communities.  Quantitative Research measures the extent of certain buying phenomena and is often conducted by Online, Mobile and App surveys.  They can see the statistics and exactly how well the industry is doing. Strategy Research informs companies about competition, innovation, industries and Go-To-Market Strategy.  Armed with these insights, they can understand the customers’ reasons for supporting that industry. They can also see precisely how they can fit themselves in and make a profit.