Market Research in the Solomon Islands

Market Research in the Solomon Islands

The Solomon Islands is a self-governing nation. It consists of six major islands and over 900 smaller ones in Oceania. The country includes the island of Guadalcanal and some other islets and reefs. The population is mostly made up of black islanders. Honiara, the country’s capital, is on Guadalcanal, the country’s largest island. The official language is English. But then again, the lingua franca is Solomon Islands pidjin. There are about 80 different dialects and languages spoken in the area. In the Solomon Islands, Christians make up a large part of the population.

Key Industries

Fishing, forestry, and mining are the main sectors in the Solomon Islands. Food, beverages, tobacco, and wood products account for most factory-made goods. Also, tuna and lumber play a vital role in the country’s growth. The Solomon Islands’ tourism sector, mainly diving, is very vital to their economy. Yet there are factors such as service gaps, transit, and security threats, which are all holding back tourism growth.


Guadalcanal is known for its wrecks from World War II and dive spots like the famous Bonegi Beach. Also, this beach features two Japanese battleships that sank during the war. The Vilu War Museum, to the west of Honiara, contains WWII planes and other memorabilia. Another must-see is the National Museum. Honiara also has a lively Central Market, where people sell local crafts and produce.


The export of round logs, along with other natural resources, shape the Solomon Islands’ economy. The economy contracted in the early 2020s, but the outlook is positive. The mining sector remains underdeveloped due to governance issues, but it can provide Solomon Islands with significant revenue. Tourism also has a lot of potential, but that sector too, was hit hard in the early 2020s. It will require a lot of investment before it can go back to making a positive impact on the islands’ economy.

Benefits And Strengths in The Market

The Solomon Islands is looking for new ways to ensure its long-term economic success. For example, the nation is looking at attracting investments that lead to overall growth. In this sense, it places investment as a means of economic progress and long-term success.

Consumer Base

The Solomon Islands’ population is small (around 720,000) and spread across more than 300 islands. The communications sector became liberal in 2009, leading to high mobile phone penetration. Most of the population is now within reach of a mobile signal. Still, most people are not used to the ICT innovations, and will need time to learn to conduct online transactions.

Much of the population continues to work in fishing, subsistence farming, and artisanal forestry, although the islands are rich in such undeveloped mineral resources as zinc, lead, gold, and nickel. It also has a thriving timber industry. Still, the Solomon Islands remains one of Asia’s poorest nations.

Reason To Grow Your Business in The Market

The Solomon Islands have proved to be one of the Pacific region’s most active reformers. The country is making reforms to improve foreign investment, laws, and firm registration. It has also enhanced investment incentives. As a result, in 2020, the Solomon Islands’ ease of investing and starting a business was ranked higher than the average for East Asia and the Pacific.

About Market Research in the Solomon Islands

To start a business, it is vital to conduct Qualitative, Quantitative, and Strategic research. Businesses can also use focus groups to learn about their real clients’, users’, or customers’ opinions and views. Also, investors can conduct surveys before entering the market to get the market’s approval. This approach to the country’s market entry is comparable to that of many other countries. Still, it is vital to travel to the country first. During a visit, firms can form valuable industry ties that can aid in their success in the market.