India has a vast collection of trained researchers who can supply companies with data processing, analysis and reporting, which is the reason why it is the favored outsourcing destination for market research.
Another reason is cost: many companies have seen their market research costs fall by 40-60 percent after outsourcing to India. These companies provide the same services as those in the US: helping companies develop a holistic understanding of marketing programs, market niches and consumers.
Many industries are now taking a serious look at the rural markets. Close to seventy percent of India’s population (742 million), live in rural villages, while only 285 million live in urban areas. The rural market has been growing five times as fast as the urban market. The problem with rural marketing is the cost, which can be prohibitive due to the vastness of the country. In addition, there are large areas and groups of people who have remained beyond the recent technological breakthroughs, and they will be harder to reach on several levels.