Market Research in Phnom Penh

Market Research in Phnom Penh

Phnom Penh, the capital and largest city of Cambodia, is situated in the middle of the nation and renowned for its active nightlife, cultural attractions, and rich history. Phnom Penh is well recognized for a number of things, including the following:

  • The Royal Palace is a collection of structures and temples that serves as the King of Cambodia’s formal residence. It is situated in the city’s heart and is distinguished by its elaborate carvings and elegant architecture.
  • The National Museum houses a collection of historical Khmer artifacts, including Angkorian statues and carvings. It is an ideal vacation spot for anyone interested in Cambodia’s colorful history and culture.
  • The Killing Fields now serves as a memorial to the thousands of people who were killed during the Khmer Rouge’s rule in the 1970s.
  • The Night Market: With a large range of stalls selling regional handicrafts, apparel, and food, Phnom Penh’s Night Market is a popular place to shop and eat.

Benefits of Doing Business in Phnom Penh

Market research in Phnom Penh shows that some potential benefits of setting up a business in Phnom Penh include:

  1. Thriving Tourism
    The tourism industry in Phnom Penh is one of the investment prospects in Cambodia. Locals and tourists alike frequent the city because of its rich cultural legacy, increased accessibility due to improved infrastructure, and government attempts to encourage tourism in Cambodia.
  2. Low labor and Operating Costs
    Cambodia has lower operating costs compared to many developed countries, which could make it an attractive location for businesses looking to reduce expenses. Moreover, the labor in this area is cheaper than most regional competitors. The nation also provides duty-free access to certain significant and developed markets, and a number of government incentives, among many other benefits.
  3. Strategic location
    Phnom Penh is strategically located in Southeast Asia and is easily accessible from other major cities in the region, which could be beneficial for businesses looking to expand their operations in the area. The country of Cambodia can be found in the southwest of the Indochina peninsula. Thailand, Laos, and Vietnam make up its western, northern, and eastern borders, respectively.

Business Challenges and Opportunities

Market research in Phnom Penh indicates that there are numerous business and investment opportunities. To fully understand the advantages and disadvantages of conducting business in this city, it is helpful to perform both qualitative and quantitative research. Decisions on the types of enterprises, expected output, and backup plans can be guided by the information.


Doing business in any location can come with its own set of challenges and risks. For instance, a potential challenge in Phnom Penh is the complex regulatory and legal setting. It may be challenging to navigate the local business regulations and laws, and it may be helpful to seek the advice of local legal experts or business advisors. In addition, Cambodia has a history of political instability, and changes in the constitutional landscape could possibly impact companies operating in the country. To better understand the potential risks and difficulties of doing business in the area, it may be good to perform market research and ask local entrepreneurs for guidance.


Since Phnom Penh is a popular destination for tourists, as well as the center of commerce, culture, and politics in Cambodia, business opportunities include hotels, restaurants, tour companies, and transportation services. Moreover, the urban area’s stable internet connection is an avenue for the information and communications technology industry. The city is also home to a number of international organizations and companies, which can provide opportunities for IT businesses that cater to the needs of these groups.

About Market Research in Phnom Penh

Phnom Penh is an important city in the high growth emerging market of Cambodia.  Market Entry, Opportunity and Sizing research can help identify opportunities for growth.  Qualitative Research can uncover insight into consumer and B2B decision making.  Quantitative Market Research measures behavior and attitudes. It is crucial to do pertinent research and carefully plan business strategies. SIS International Research provides the tools, data and strategies to boost performance and profitability. With the right market research, marketing plan, company growth methods, and market entrance knowledge, starting and growing a business in Phnom Penh will be much more effective. Focus groups, surveys, and interviews are some of the research techniques.

Contact us for your next Market Research and Strategy Consulting Project.

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