Market Research in Fiji

Market Research in Fiji

Fiji is an island nation in the South Pacific, with its neighbor being New Zealand.

The people speak Fijian, English, and Fiji Hindi. Another language spoken on the islands is Rotuman. The Native Fijians are the most common ethnic group within the islands. Indo-Fijians and Rotumans are some of the other ethnic groups.

Another key point is that most of the islands practice the Christian religion. The other major religions are Hinduism and Islam. The currency is the Fijian dollar (FJD).

Key Industries

Fiji has the most growth and is the most evolved of the Pacific Islands. But, Fiji is still a third-world country with fish, mineral, and forest stock. It has a large agricultural sector. As a matter of fact, many Fijians practice subsistence farming. Sugar exports and tourism are the primary sources of foreign exchange.

There’s also a light industry sector and a service sector. These serve small islands close by as well as the domestic market. The light industry ranges from building boats and yachts to brewing and making paints.

Another good thing is that the state provides incentives for investors, and the government insists on creating jobs and training programs for local employees.


Suva is the capital of Fiji and its largest city. It is on the southeast coast of Viti Levu, Fiji’s largest island.

Lautoka, on the west coast of Viti Levu, is the second-largest city in Fiji. It is in the Western District of Ba Province. This city is in the center of Fiji’s sugarcane growing area. Hence it has the nickname “Sugar City.”

Nadi is the third-largest city in Fiji. It is on the west side of Viti Levu. Nadi is multi-ethnic, with many Asians, Indians, or native Fijians among its residents. It also has a large number of foreign tourists. This city produces sugar cane, but tourism is the primary industry.


There is a rise in the population of Fiji. More people in Fiji are connecting to the internet and using social media. There are also more mobile connections.

Benefits and Strengths in the Market

Fiji’s unique selling points are the tropical climate, easy access to the Australian and New Zealand markets, and good English literacy.

Fiji’s infrastructure and global connections are pretty good. The country welcomes foreign investment.

Reasons to Grow Your Business in Fiji

Fiji has a business-friendly tax structure that supports innovation and investment. Hence, the state of Fiji announced a series of incentives and policies to promote growth. These are measures to attract further investment and encourage stable and steady growth. Furthermore, the state plans to raise per capita income to four times its current level in the next 20 years.

A country must be stable to attract large amounts of foreign investment. At least, Fiji has low inflation and positive GDP growth. For this reason, the confidence of the domestic private sector has risen. So has that of the foreign investors. Moreover, the new bank loans for investment purposes have continued to increase. Fiji is also the most important trading hub in the region. It has excellent routes across the Pacific islands.

Here are some more reasons:

  1. the regular upgrade of infrastructure,
  2. the advantage of a young society
  3. the growth of tourism,
  4. natural services,
  5. a first-class English speaking workforce,
  6. good business space and
  7. low entry costs

These are all critical factors for Fiji’s continued success.

About Market Research in Fiji

Would you like to start a business in Fiji? If so, then you’ve come to the perfect place. We set up focus groups in different areas of business in Oceania. Likewise, we can conduct quantitative, qualitative, and strategic research for you. Research is a vital step forward for doing business in Fiji. We will collect the needed facts for you and your firm, using surveys, interviews, and other market research methods. SIS will help to ensure the success of your business.