Market Research in Hungary
Market research solutions in Hungary
Hungary, located in Central Europe, is part of the European Union’s aggregated market. As with most of the former communist states of Eastern Europe, Hungary’s market was converted to a free-market economy.
The agricultural and food production industry are the major employers. In addition to these industries, the services or tertiary sector of the economy plays a major role in the economy. Because of the world-famous Hungarian spa culture, tourism also serves as an important sector for employment.
Hungary has a population of around ten million people, with major cities including Budapest, Szeged, Debrecen, Pécs, Miskolc. The country has only one port: the Port of Csepel. Major airports are Liszt Ferenc International Airport in Budapest, and Debrecen International Airport.
A selection of Hungary’s main exports includes consumer goods, chemicals, agricultural products, iron and steel. Trade with member countries of the Organization for Economic Co-operation and Development and the European Union now comprises the bulk of the total.
Germany is considered the most important trading partner. Other partners are Slovakia, Romania, Italy, Austria, the United Kingdom and France. Most of Hungary’s imports come from China, Russia, Slovakia, Austria, Italy, Poland and the Netherlands.