The significance of football in Africa market research has risen due to the continent’s devotion to the sport and its potential for expansion. Africa is home to numerous skilled players who have represented their nations globally – and this market research delves into the diverse aspects of football in Africa such as its market segmentation, … Read more
Discover new business opportunities in Africa with Market Research in Africa.
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
Culture can be simply defined as a way of life of people in a particular society. In a broad term, culture is a configuration of learned behaviour whose component elements are shared and transmitted by members of a particular community. People from the same cultural background have common trait, ideology, norms, belief, value system, consumption pattern, speak same language and use same currency. Different cultures show a tremendous spectrum of diversity in how a society perceives either a product, idea or service as well as what its members expect.
TRENDS BY REGION: AFRICA AND THE MIDDLE EAST
South Africa’s largest pharmaceutical company, Aspen Pharmacare, realized a 14% increase in revenue (at current rates) from June 2006 ($481 million) to June 2007 ($555 million). Aspen is planning to triple its manufacturing capacity, and has been laying the groundwork necessary to do so. Aspen’s total investment in operational production capabilities should reach $137 million in 2008. They began investing in this venture in 2003. Aspen is starting commercial production of its sterile facility in 2H08, apart from upgrading its heritage general facility.
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