SIS conducted an Automotive Market Research study in Myanmar, Cambodia and Vietnam. The overall objective of this research was to better understand the automotive market in Myanmar, Cambodia and Vietnam. The client wanted to understand the drivers of growth within each market including regulation, demographic factors, financing, relevant trade agreements among others.
SIS completed around 30 to 45 in-depth interviews with car automobile manufacturers, used car dealers and importers, market and industry experts, executives from government agencies and financing institutions. These interviews, along with information found through secondary research, provided the basis of our analysis which helped our client in making important investment decisions.