What is B2B Marketing?

What are the differences between B2B and Consumer Marketing? Learn more.

Market Research in the Middle East

Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.

What is a Focus Group?

A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.

Market Research in Africa

Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.

The European Market

Europe is the largest economic area in the world. Learn more about Market Research in Europe.

Best Practices in Retail

Discover the Best Practices in Retail and eCommerce.

Organizational Design Market Research

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more

Textile Market Research

The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more

Asian Retail Market Research

Learn more the vibrancy of Retail in Asia.

How to Improve Customer Satisfaction and Delight Dissatisfied Customers

A dissatisfied customer can create serious consequences for a company. Learn more how to boost Customer Satisfaction.

Connected Car Market Research

Discover how research and strategy is helping car companies boost performance.

ROI and Mobile Assessments are Important to HR Professionals in 2012, Says market research firm SIS International Research

NEW YORK—-(January 24)—SIS International Research, a Global Market Research & Consulting firm, has released its Talent Management Trends 2012 White Paper on Industry Trends in Human Resources Recruitment and Talent Management, based on the findings from a recent qualitative industry trend study across the United States among senior HR executives.

Today’s Human Resources departments are being pushed in new directions, due to the continued jobless recovery, the expectations of the emerging Millennials in the workforce, as well as the introduction and refinement of new technologies. Companies are increasingly moving to online assessments, believing them to be less costly and time-consuming. In addition, corporate branding is becoming an integral part of the application experience. As a result, social media platforms are becoming an important tool to attract applicants.

SIS NY office celebrates thousandth facility rental

NEW YORK, Feb. 2, 2011— The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies. The … Read more

SIS to Attend the International CEO Roundtable

NEW YORK: Jan 27—Representatives from SIS International Research will be attending the International CEO Roundtable in New York in February.

Roundtable topics include:

» International Sales & Marketing Strategies
Does your message translate? What mediums work in which markets? Discuss the latest marketing tools/strategies necessary to thrive in an international and inter-cultural environment and to become better marketers in the global marketplace.

» Optimizing the Supply Chain: Minimizing Costs & Production Time
Learn tactics for gaining better control over your supply chain by minimizing costs and shortening production time when doing business overseas and across borders.

» Reducing the Risks of Doing Business Overseas
Discuss the latest trends associated with risks in international trade for importing/exporting. Identify the best practices and risk management tools available to mitigate contingencies. Topics include, but are not limited to, currency fluctuations and payment and performance risk.

» Taping Into the Top Emerging Markets
Which emerging markets are opportunities for your business? Discuss the hottest markets and proven strategies for succeeding in them.

About SIS International Research

SIS International Research is a global market research and corporate intelligence firm, founded in 1984. The company has served over 70% of the Fortune 500 and many of the world’s most influential organizations. Learn more about SIS International Research at www.sismarketresearch.com

Food Service Industry Spotlight 2011

By Sonya Sobato; Rueya Ceylon, Research Analysts

The food service industry is one of the largest industries in the United States.

Statistics by the U.S Bureau of Labor state that food preparation and serving related sectors combined to be the third largest employer by occupational groups in metropolitan and nonmetropolitan areas.

It is indicated that 2011 could be an excellent year for the restaurant industry. Sales are expected to climb up to a four year high, according to industry analysts. A recently released report by research firm Technomic predicts that the total U.S food service sales will overshadow 2010 by an increase of 1.7% in sales on a nominal basis and dipping just 0.3% on a real basis, which takes inflation into menu price consideration. And if this forecast is realized, it would be some of the highest growth since 2008.

Thought Leadership

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