Here are 3 steps that may help you with your need for market research.
1. If you are planning to conduct research on this market, start by addressing the following basic questions.
What are your objectives?
- Do you want to study the whole market or just a part of it? (e.g. global, national or regional)
- Do you want to gather opinions from consumers (patients) and/or from providers of products or services to them?
- Are you concerned about reactions to a new product or service?
- Do you want to know what your competition is planning to do?
What is the overall landscape of your market(s)?
- What is its size? Key segments? Trends?
- Who are the major competitors? Where are they located?
- How is distribution and the supply chain organized?
Who precisely are your target customers, and what are the characteristics of respondents you wish to hear from?
- Are end users both the decision makers as well as the buyers? Or do others (such as doctors, spouses, parents) play a role in influencing the purchase?
- What kinds of purchases are influenced by others? (e.g. prescription or non-prescription drugs, nutritional supplements, vitamins)
- Do patients have any unique demographics of interest (children, senior citizens, gender, specific diseases or medications)?
- Is there a list of potential subjects available to study, or do you need to recruit a representative sample?