Many do not often realize that Education is a business, even for non-profit universities. Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes. The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing. Developing and implementing cogent strategies are critical.
Marketing Strategies for Education Programs
Executive Education has received attention for universities for a multitude of reasons, such as those programs’ ability to attract profitable, more experienced students. In planning for the future, education institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research and maintaining revenues.
When an Education institution seeks to boost the number of its applicants, below are some key considerations:
- Does it tick all of the “factors of importance” in decision-making around Executive Education choices