Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies are critical.

Marketing Strategies for Education Programs

Executive Education has received attention for universities for a multitude of reasons, such as those programs’ ability to attract profitable, more experienced students.  In planning for the future, education institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research and maintaining revenues.

When an Education institution seeks to boost the number of its applicants, below are some key considerations:


  • Does it tick all of the “factors of importance” in decision-making around Executive Education choices
    [and is the relative importance of these factors changing]?


  • Does it meet the development needs of participants, their line managers/HR [also understanding how those needs have changed in the economic downturn]?

Competitive Strength

  • Its perceived points of differentiation benefits versus the range of alternative options available for management development [particularly in the context of emerging shorter, modular and on-line programs].


  • The actual benefits it delivers in terms of satisfaction and improved Educational effectiveness.


About SIS Education Market Research

At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.  We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.  SIS also conducts extensive Market Research in high-growth Education markets like China and India.

Below are our Education Research solutions:

  • Data Collection
  • Norming
  • Developmental Assessments
  • Ed Tech Research
  • Usability Research
  • School Decision Maker Research

Contact us for your next Education Market Research project.