Election Follow up: Analysis of Marketing Strategy on Election
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.
First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).
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Overview
Major competitors in the United States market are concentrated in three regions: East Coast, Midwest, and West Coast. Particular areas of concentration include California, Missouri, Nebraska, and Pennsylvania.
Some of the major players in the industry that are from Florida and New York as are as follows: