>>>Resume of Experience in Consumer Electronics Industry
Resume of Experience in Consumer Electronics Industry2017-04-07T00:22:36+00:00

Selected Experience in the Consumer Electronics Industry

sis-consumer-electronics-industry

  • Conducted in-store intercepts of PC and Tablet owners in US, China, India, and Germany.
  • Conducted consumer surveys to determine preference for consumer electronic equipment.
  • Conducted the US concept testing among low-incidence respondents (e.g. educational IT managers, children, parents, teachers) in the US for an Asian electronics manufacturer Recruited, hosted and moderated 16- 18-year olds for a cell phone study to explore new features and benefits.
  • Conducted feasibility study to assess the launch of AV products in various Asian markets
  • Intercepted pre-paid mobile phone users in Thailand for a study
  • Conducted large-scale concept testing among 600 mobile phone owners in the United States.
  • Conducted consumer surveys in the digital camera market.
  • Conducted recruitment and neuromarketing research [eye tracking, EEG testing and other methods] on non-smartphone owners in NYC.
  • Coordinated smartphone user interface study in the NYC metro area.
  • Conducted new product concept testing in NYC among ages 18-34 on a new lifestyle laptop.
  • Conducted focus groups for US consumers to test new consumer products in the digital camera market.
  • Conducted national and international market study regarding flat panel plasma and LCD televisions.
  • Conducted consumer focus groups to analyze what factors determine the appeal to customers of demo contents displayed in a store.
  • Conducted ethnography and in-depth interviews in New Jersey among cell phone owners.
  • Conducted dealer in-depth interviews to understand how dealers are using demo contents for promoting sales.
  • Conducted a global tracking study on consumer electronics to assessment market needs and future industry movements following the global recession of 2009.
  • Conducted international quantitative TV study to determine the attitudes and usage habits of TV customers in India, China, UK, and the US.
  • Conducted focus groups on MP3 usage.
  • Market study on TV callbacks.
  • Conducted consumer intercept study at a major convention center in New York.
  • Conducted study to understand how people used a particular computer program and how the purchase decision was influenced and made within businesses of different sizes.
  • Conducted research study on users of the Mac operating system.
  • Conducted focus groups of mobile phone users who reflected market share of top brands.
  • Conducted research study to understand market response to the existing Blu-ray player and to examine consumer needs and attitude towards the player.
  • Conducted interviews in Israel and South Africa with TV purchase decision-makers who had recently purchased an LCD TV
  • Conducted qualitative and quantitative market contact audit of HHP (mobile phones) and CTV products in Mexico
  • Conducted a study in order to understand the lifestyle and TV related environment of Premium seeker in the US
  • Market potential study for garbage disposals in the Russia using in-depth interviews with wholesalers.
  • Conducted a segmentation study on digital still cameras.
  • Conducted a qualitative study on home theater
  • Intercept of pre-paid mobile phone users in Thailand for a survey
  • Conducted a business and market intelligence study on Overhead Motor Operator and Air Brake Switches in the US.
  • Conducted recruitment and moderation of high end headphone users for packaging design study.
  • Conducted focus group study of headphones and headsets users in New York.
  • Conducted an immersion into the live of 9 respondents in Austin, New York and Seattle to understand their usage habits in consumer electronics.
  • Focus group interviews to determine product specifications for a major electric cigarette producer.
  • Product test of hair dryers in the United States among female users.
  • Conducted home visits among users of portable air conditioners.
  • Conducted cell phone study for brand-assessment in the United States.
  • Recruited respondents for a usability tests in digital signage products.
  • Conducted a usability study for a major smart TV producer.
  • Conducted a gang survey to discuss perceptions and trends of robot vacuum cleaners.
  • Hybrid gang survey among tablet pc owners.
  • Conducted market analysis on the air hand dryer market.
  • Measured brand associations / halo effect in the field of kitchen appliances for a major electric company.
  • Market intelligence report of the battery industry in the US and analysis of its trends.
  • Conducted telephone interviews to fully understand the under cabinet TV market in the United States.
  • Conducted market intelligence study (IT, Printers, Memory) for a major producer of consumer electronics in the US.
  • Conducted market intelligence study among dealers of under cabinet kitchen TVs to determine market trends, competitor and buying center profiles.
  • Conducted interview & hybrid gang study for OLED TV users
  • Conducted consumer insight study for speaker bar and docking speak consumers
  • Conducted a big screen TV survey
  • Conducted sound test for headphones
  • Conducted a mobile phone design study
  • Conducted a High End VIP Future TV Market study
  • Conducted a mobile phone case study
  • Conducted a research study for localized TV development in Korea
  • Conducted a TV channel study
  • Conducted a focus group study regarding different types of notebooks
  • Conducted a research study regarding app developers and their bosses.
  • Conducted research study regarding the usage of and attitude towards SD cards
  • Conducted a research study regarding High End 55TV’s
  • Conducted a qualitative study for the DSLR Camera Market
  • Conducted research study regarding air conditioners
  • Conducted research on smartphones and related devices and services
  • Conducted research study regarding electronic bicycles

Sample of our current and past clients

  • Apple
  • Casio
  • Donghwa Tech
  • Dongyoung Media
  • Georgia Pacific
  • Hakuhodo
  • Infocomm. International
  • LG
  • Philips
  • Rayovac
  • Samsung
  • Sennheiser
  • Sony
  • TopEase