Smart City Market Research


What is a Smart City

A Smart City uses tech to enhance the lives of its citizens. Two primary technologies allow this.

Internet of Things (IoT)

The IoT is a computing concept where physical objects connect to the internet. These objects can then identify themselves to others.

Big Data

Smart Cities produce and analyze large amounts of data to locate patterns and trends. These patterns help to find causes for human behaviors.

Why is it Important

Tech is now, and it is growing. The term “Smart City” is new, but the idea has been around for years. It’s another way for cities and governments to save tons of money.

For example, one of the biggest problems affecting urban cities is wastage. Pollution is another. These problems can cost a pretty penny to fix. A Smart City will place sensors along pipes and meters to detect leaks, alerting plumbers as fast as possible.

Public Health

Air Quality sensors help reduce emissions. For instance, the sensor could detect the exact source if a toxin fume made its way through the city. Authorities can then work to cut the emissions. This smart tech is also helpful in homes. Patients can consult with doctors via video calls and personal messaging. They can then receive life-saving health alerts.

Upgraded infrastructure

Roads, bridges, buildings, and other structures need huge investment when damage occurs. Smart Cities use predictive analytics to fix these problems fast. Smart sensors identify the mistake in construction before it is harmful. Thus, it saves the building and the people inside it. Predictive analytics saves millions of tax dollars and time. These sensors find cracks and other problems. Thus, Smart Cities tend to have safe roads, bridges, and buildings.

Key Job titles


Smart Cities need software, database, and platform developers. They create apps that can perform tasks that make cities safe.

Data Scientist

Data scientists interpret vast amounts of data into vital information. This data helps improve the quality of life of citizens.

Key Success Factors

Although the focus is technology, this is not the only feature of Smart Cities. Citizens must buy-in and use the tech for it to succeed. Without public input, it becomes just another city with tech advances. Smart City technology helps citizens have a say in the running of their city. They can use apps to talk to government officials about local issues. These apps also enable easier sharing of information within the community.

Why Countries Need It

Improved Energy Efficiency

Electricity consumption is very high in cities. Cities can put sensors in the streets to detect pedestrians. If there are no people around, the sensors can reduce street lighting. This action can save the city money.

Reduced Traffic Congestion

Through Smart City technology, smart signals help to reduce traffic. This innovative technology also advises on alternate routes to take. It shows the drivers the times when roads are less busy to start a commute. Public transit users can use it to track the locations of their trains and buses.

Smart Parking Management

Smart parking can also help generate revenue for the city. No one wants to circle a lot looking for parking spaces. In a Smart City, drivers can get alerts on their devices informing them that one has opened.

Safer Cities

A Smart City is usually safe. A high crime rate is not good for any city. Bodycams, gunshot detectors, license plate recognition, and voice detection are helpful. Cameras that sense unlocked doors and send alerts to homeowners are also valuable. This type of technology will discourage crime. Law enforcement uses these to make their jobs less strenuous.

About Smart City Market Research

The Smart City would have to involve Focus Groups, Interviews, and Surveys. Cites must know how to increase the ease of living for their citizens. The data gathered is both Qualitative and Quantitative. Strategy Research is also important.

Contact us for your next Market Research and Strategy Consulting Project.

Want to share this story?