Dental Market Research

Dental Market Research Strategy

The global dental industry represents a multi-billion dollar industry.

Economies in many parts of the world are rebounding, and the dental industry is too, driven by an ageing global population, heightened knowledge of oral health, and an increasing demand for cosmetic dentistry.

As people have more to spend, it’s only natural that they are returning to their dentists, who in turn need more supplies, equipment and lab services for their practices.

Opportunities in the Dental Market

Dental Supply businesses are focusing on new global markets (Asia-Pacific is of prime interest), innovative products for pain alleviation, and orthodontic applications that increase revenues. New dental materials and computer-assisted manufacturing technologies are also showing profit-generating potential. In dental practices, mobile optimization, heightened social media presence, and citations are increasingly important for appointment booking. In addition, the creation of premium web content and placement in local internet directories are also critical in maintaining a profitable practice in the digital marketing age.

Market Research Methods

SIS conducts Dental Market Research, particularly in-person or video ethnographic interviews with consumers worldwide.  The benefits are rapid, cost effective insights in High Growth Emerging Economies.  We conduct Focus Groups, Online Communities, Surveys and In-Depth Interviews with Dental professionals.

We conduct research with a variety of Decision Makers:

  • Patients
  • Dentists
  • Hygienists
  • Lab Technicians
  • Dental Assistants
  • Oral and Maxillofacial Surgeons
  • Dental Laboratory Technicians
  • Dental Hygienists
  • Office Managers
  • Office Staff
  • Orthodontists
  • Periodontists
  • Manufacturers

About Dental Market Research

SIS International Research makes it our business to remain aware of important trends in the global dental industry. We’ve studied dental programs worldwide, interviewing patients, dentists, manufacturers, and insurance interests regarding practices, products, and industry innovations. Our intelligence efforts reveal invaluable information that helps our clients remain competitive and profitable. In addition, we conduct Focus Groups and surveys that zero-in on product performance, consumer attitudes, the opinions of professionals, and the mindsets of manufacturers that define the dental industry. Make an appointment to speak with us soon.