Miami as a B2B Test Market
The Miami metropolitan area is also an important B2B test market, particularly in the Entertainment, Travel, Hospitality and Tourism industries. Major companies such as Burger King and Royal Caribbean have large offices in Miami. Many executives and business professionals are based in South Florida providing ample opportunities for customer feedback.
Miami is also a gateway to other cities in Florida such as Orlando, Tampa, St Petersburg, the Space Coast, Titusville, Cocoa Beach, Fort Myers, Naples, Venice and West Palm Beach.
Disney and Universal Studios amusement parks are located in Orlando, a few hours drive from Miami. Busch Gardens in Tampa is also within a 5 hour drive. Numerous shopping malls in the region allows us to do Mall Intercepts. Miami is a major transportation hub with the Port of Miami and large terminals for Caribbean cruises, providing access to a large number of consumers.
About Market Research in Miami
SIS International research provides comprehensive qualitative fieldwork and quantitative data collection projects in Miami. Formerly headquartered in Sarasota, Florida, SIS brings extensive experience in conducting high quality, cost efficient operations in the region.