Market Research in Mississippi

Market Research in Mississippi

The state of Mississippi is in the southeastern region of the United States.

One of its nicknames is ‘The Magnolia State’ (after its state flower). The other nickname is the ‘Hospitality State.’ Mississippi is 48,430 square miles in size. It shares borders with the states of Tennessee, Alabama, Louisiana, and Arkansas. Mississippi achieved statehood in 1817 as the 20th state to join the union. 

The name of the state comes from the Mississippi River. This river forms its western border and flows into the Gulf of Mexico. Its name comes from the Chippewa “mici zibi,” which means “great river.” The other translation is “Father of Waters.” According to estimates, the population of Mississippi is 2,978,512.

Jackson is Mississippi’s state capital and largest city, named after General Andrew Jackson, the seventh US president. Other major cities are Biloxi, Gulfport, Southaven, Hattiesburg, and Greenville. Tupelo, Meridian, Clinton, and Olive Branch are also large cities within the state.


Casino gambling is now legal along the Mississippi River. The development of the industry has led to increased revenue for the state. It has also generated economic gains. This legalization has led to the rise of gambling towns like St Louis and Gulfport. These towns have attracted an influx of people, and generated an increase in tourism. The state is today considered to be one of the top tourism destinations in the United States.

Some industries continue to flourish, but this state has the most poverty-stricken economy in the US. Mississippi’s economy consists of agriculture and fishing. Investors are now making some efforts toward manufacturing.


Mississippi’s primary industry is agriculture. This industry generates approximately $7.72 billion in income each year. Due to the state’s rural landmass, farming is widespread. Cotton, soybeans, and livestock are the products that generate the most revenue.


Fishing is also an essential aspect of the economy. Because of the Mississippi River and the Gulf of Mexico, Mississippi supplies fish. Its main catch is catfish. The state provides catfish to the food industry throughout the United States. This export has resulted in another state nickname: the ‘Catfish Capital of the World.’


Mississippi’s manufacturing industry accounts for 16.01% of total state output, with the main products being furniture, processed foods, chemicals, vehicles and parts, appliances, lighting, and wiring equipment. The manufacturing industry has opened up local and international export markets. It has also created a considerable number of jobs.

Advantages of doing business in Mississippi

  •         The state offers tax incentives to businesses
  •         Ease of access to loans and funding
  •         Access to rebates and business incentive programs
  •         Help for startup businesses: local and foreign

About Market Research in Mississippi

Businesses can and do flourish in the Mississippi market. However, extensive market research has to be undertaken to ensure success. Market Research is critical. Business owners need to consider it when starting a business or if they plan to improve service. Research is also vital when seeking to gain an advantage on competitors. Proper research will aid in making better business decisions.

An understanding of the needs of prospective and existing customers is critical. Quantitative, Qualitative, and Strategy Research helps businesses to meet those needs. Knowing the size of the market and the reasons for consumer consumption is essential. It helps business owners to meet their customers’ exact needs and demands. It also helps with the fair pricing of products.

Knowledge of competitors is also necessary. Their weaknesses and strengths can give one business a competitive advantage over another. With enough research and analysis of the market, companies can make better decisions. These decisions can help them to achieve business growth.