Study Overview
SIS completed a brand perception analysis of a major aviation brand, focusing on Emotional Connection, Value and Accessibility. Integral to the study was SIS’s modular design which included Brand Perception, Advertising Effectiveness, Product Assessment and Corrective Action. In addition, SIS reviewed the brand’s ‘relevant differentiation’, which focused on the success of company marketing in the aviation industry.
Case Study Overview
Date: 2010
Sector: Aviation Market
Geography: 3 Regions (North America, Europe, Asia)
Methodologies Employed: Quantitative (N = 500), Qualitative (N = 30), In-depth interview
Time: 12 weeks
Brand Categories Under Study
Brand Perception
Brand Vitality
Differentiation
Advertising Effectiveness
Product Assessment
For more information on SIS Strategy, contact our Strategy Team:
Martin Reynado
Strategy Analyst
+1.212.505.6805
[email protected]
Jurgen Andriessen
Strategy Analyst
+1.212.505.6805
[email protected]
Hugo Oude Reimer
Strategy Analyst
+1.212.505.6805
[email protected]