Study Overview
SIS completed a brand perception analysis of a major aviation brand, focusing on Emotional Connection, Value and Accessibility. Integral to the study was SIS’s modular design which included Brand Perception, Advertising Effectiveness, Product Assessment and Corrective Action. In addition, SIS reviewed the brand’s ‘relevant differentiation’, which focused on the success of company marketing in the aviation industry.
Case Study Overview
Date: 2010
Sector: Aviation Market
Geography: 3 Regions (North America, Europe, Asia)
Methodologies Employed: Quantitative (N = 500), Qualitative (N = 30), In-depth interview
Time: 12 weeks
Brand Categories Under Study
Brand Perception
- Emotional Connection
- Value
- Accessibility
- Knowledge
- Popularity
- Customer loyalty
- Quality
- Sustainability
- Relevant Differentiation
Brand Vitality
- Emotional Connection
- Value
- Accessibility
- Awareness
- Relevant Differentiation
Differentiation
- Measures the success of marketing in terms of the extent to which two goals have been achieved
Advertising Effectiveness
- Understanding key points in your advertising campaign
- Keeping messaging consistent
- Understanding what elements resonate with your target market
- Alignment of customer needs
Product Assessment
- Performance attributes
- Key reasons for increasing selection/use
- Customer unmet needs
- Product attribute or service gaps
- Sources of value/advantage and performance requirements
- Benefits that products provide to the market/customers
For more information on SIS Strategy, contact our Strategy Team:
Martin Reynado
Strategy Analyst
+1.212.505.6805
strategy@sisinternational.com
Jurgen Andriessen
Strategy Analyst
+1.212.505.6805
strategy@sisinternational.com
Hugo Oude Reimer
Strategy Analyst
+1.212.505.6805
strategy@sisinternational.com
