Mobile Ethnography Research Solutions
Advancements in mobile and digital technologies have added immeasurable value to the ethnographic research approach. SIS is at the forefront of adopting and pioneering numerous “mobile ethnography” methodologies that are making this research approach the “Go To” solution for product developers and marketers.
In this methodology, respondents are asked to download a smartphone app specifically designed for ethnographic research. The app allows respondents to post photos, videos, audio content, and written feedback to create an ongoing multimedia journal of their experience with the research subject. This offers numerous advantages over the traditional, in-home approach to Ethnographies, including: