Client Overview
North Carolina State University is a public, coeducational research school. The school has a history if strength in the engineering, life science, and agriculture fields. They were considering expanding overseas.
Client Need
To analyze the market conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The market conditions and nature of the key players have been utilized as a comparative measure.
Methodology Applied
The market potential regarding a US University in China was analyzed by:
At least one analytical tool per segment was used to generate the data. The following 8 parameters were set for qualitative and quantitative data:
All parameters are given different weight and average based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.
For the quantified analysis, the perception of the respondents regarding the operation of U.S. universities in China is computed using this formula:
Percentage1 (%) = Number of Respondents who thinks that U.S. provide the highest quality education
Total Number of Respondents
Percentage2 (%) = Number of Respondents who are willing to enroll in U.S. university based in China
Total Number of Respondents