Case Study Overview
The airport retail landscape has changed significantly in the last years, with a growing importance of luxury. Having seen an increase in American investments in the country, the airport of one of the most vibrant European capital wanted to understand behavior and requirements of travelers from the United States to better cater their needs.
SIS International Research conducted an 8-week research to uncover the motivations, needs, and triggers that drive American international passengers to make purchases during business and leisure trips – with a focus on the purchases that travelers make in airports, including food, cultural items, and duty free products.
Key Intelligence Topics
Types of Consumers
SIS evaluation of two distinct groups of consumer buying behavior in airports
SIS comparison of the buying habits of these two groups in airports
SIS identification of international consumer preferences