Market Research in China’s Second Tier Cities
China’s next frontier is in its 2nd and 3rd tier cities. Discover new opportunities.
Millennial Market Research in China
China is becoming a richer society with an expanding middle class. Learn more about Millennials and growing your business in China.
B2B Marketing in China
China’s rapid economic growth and increasing global influence have resulted in a thriving B2B market. The country presents enormous opportunities for businesses looking to engage in B2B transactions and expand their presence in this dynamic market. Today, as more businesses enter the Chinese market, understanding the intricacies of B2B marketing in China has become crucial … Read more
Building Chinese Brands
Discover how Chinese brands are rising worldwide, and how China can create a Global Brand.
Labeling and Nutritional Products in Asia Market Research
Learn how labeling and packaging are evolving in Asia and how this can be an advantage for your business.
Focus Groups in Asia
SIS International Research is a global market research company. We conduct Focus Groups, Surveys, Research Interviews and Paid Research Opportunities.
Market Opportunity Research in Southeast Asia
Despite geographic proximity, the countries in this region are different in many ways beyond just culture and religion, and require a separate strategy.
China Market Entry Research
SIS is a leading Market Research and Strategy Consulting company. We provide key insights into China Market Entry Research.
Market Entry and Opportunity Research in China
China is one of the world’s largest economies and a major rising player in the global economy Developing a strategy for market entry in China is important because this huge and multifaceted market is on the brink of overtaking the US as the largest economy in the world. Understanding the Chinese market Gaining a comprehensive … Read more
Meeting the Needs of a Rising Asia
Michael Stanat, Global Research Executive at SIS International Market Research, discussed recently at the AIMRI conference in Barcelona regarding global growth about meeting the needs of a rising Asia. In the presentation, Stanat discusses how major economic transformations are occurring and how Market Researchers can add value amidst these changes. Other mentions include new technology trends, … Read more
Asia Market Research
Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.
Market Research in Hong Kong
Known as one of the four Asian Tigers in the world economy, Hong Kong has fast developed into a strong economy. With no substantial natural resources and favorable agricultural conditions, the country imports its consumer goods. The economy of Hong Kong is largely dependent on the service sector which generates around 93% of the country’s … Read more
The Buying Power of China’s Generation Y
China’s Generation Y is leading the country into the future in business, economy and consumerism.
How to Craft Research for Japan; Culture Matters!
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. “Consistent What and Differing How” is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level “What” to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the “How” part of the norm to render the Japan leg most effective while keeping the “What” intact. Specifically, this article is about focus group research.
Broadway in Beijing
Beijing Shibo Real Estate, a Chinese developer, is bringing Broadway to Beijing, by developing a row of 32 theaters in Haidian district.
The theaters will present well-established Western shows and musicals. Many of the shows will be translated into Mandarin from English.
The move shows the extent to which an upper class and upper middle class is emerging and expecting Western entertainment.
Secondly, this entertainment is a status symbol, part of conspicuous consumption. Companies and wealthy individuals will likely take their families or connections as part of guanxi to these events.
Lastly, Beijing’s new Broadway illustrates the tendency for Chinese to adapt Western influences. Planners are not innovating musicals, but reproducing them in local terms.
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