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Market Research in China’s Second Tier Cities
China's next frontier is in its 2nd and 3rd tier cities. Discover new opportunities.
Millennial Market Research in China
China is becoming a richer society with an expanding middle class. Learn more about Millennials and growing your business in China.
B2B Marketing in China
China's rapid economic growth and i [...]
Building Chinese Brands
Discover how Chinese brands are rising worldwide, and how China can create a Global Brand.
Labeling and Nutritional Products in Asia Market Research
Learn how labeling and packaging are evolving in Asia and how this can be an advantage for your business.
Focus Groups in Asia
SIS International Research is a global market research company. We conduct Focus Groups, Surveys, Research Interviews and Paid Research Opportunities.
Market Opportunity Research in Southeast Asia
Despite geographic proximity, the countries in this region are different in many ways beyond just culture and religion, and require a separate strategy.
China Market Entry Research
Because of its sheer size, growing [...]
Market Entry and Opportunity Research in China
China is one of the world’s larg [...]
Meeting the Needs of a Rising Asia
Michael Stanat, Global Research Exe [...]
Asia Market Research
Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.
Market Research in Hong Kong
Known as one of the four Asian Tige [...]
The Buying Power of China’s Generation Y
China's Generation Y is leading the country into the future in business, economy and consumerism.
How to Craft Research for Japan; Culture Matters!
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research.