Design thinking can be applied to any process, regardless of size or scale. When used for market research, it allows companies to think like customers and identify their real needs.
For example, upgrading poor quality photos on a website, and changing a website’s rating system can fundamentally transform the online experience on popular websites. It can transform a customer experience from a lackluster transactional experience to one that passionately connects with customers’ hearts.
To inspire design, guidance and action, we conduct:
- Focus Groups
- In-Depth Interviews
The beauty of design thinking market research is that it is forward-thinking and aims to create a better future, in addition to a single problem.