An excerpt from Ruth Stanat’s article “Global CI Blue Print” in the Competitive Intelligence Magazine by the Society of Competitive Intelligence Professionals (SCIP).

Below are some of the pitfalls in Global Competitive Intelligence in Emerging Markets:


Causes of Pitfall

Forgetting DemographicsConsidering country homogeneous e.g. ignoring religious diversity
Useless Fact-Finding TripsIneffective trips with little endings e.g. meetings in hotel, no exploration
Information at Face-ValueDiffering data on competitor e.g. company has 3 sets of financial data
Market OverestimationOverly optimistic projections e.g. product’s adoption rate
Dated ResearchMarket intelligence at one time e.g. ignoring new economic factors
Myopic CI FocusFocusing only on competition e.g. neglecting political environment