An excerpt from Ruth Stanat’s article “Global CI Blue Print” in the Competitive Intelligence Magazine by the Society of Competitive Intelligence Professionals (SCIP).
Below are some of the pitfalls in Global Competitive Intelligence in Emerging Markets:
Pitfall | Causes of Pitfall |
| Forgetting Demographics | Considering country homogeneous e.g. ignoring religious diversity |
| Useless Fact-Finding Trips | Ineffective trips with little endings e.g. meetings in hotel, no exploration |
| Information at Face-Value | Differing data on competitor e.g. company has 3 sets of financial data |
| Market Overestimation | Overly optimistic projections e.g. product’s adoption rate |
| Dated Research | Market intelligence at one time e.g. ignoring new economic factors |
| Myopic CI Focus | Focusing only on competition e.g. neglecting political environment |
