An excerpt from Ruth Stanat’s article “Global CI Blue Print” in the Competitive Intelligence Magazine by the Society of Competitive Intelligence Professionals (SCIP).

Below are some of the pitfalls in Global Competitive Intelligence in Emerging Markets:

Pitfall

Causes of Pitfall
Forgetting Demographics Considering country homogeneous e.g. ignoring religious diversity
Useless Fact-Finding Trips Ineffective trips with little endings e.g. meetings in hotel, no exploration
Information at Face-Value Differing data on competitor e.g. company has 3 sets of financial data
Market Overestimation Overly optimistic projections e.g. product’s adoption rate
Dated Research Market intelligence at one time e.g. ignoring new economic factors
Myopic CI Focus Focusing only on competition e.g. neglecting political environment