Resume of Experience in Youth and Social Media ResearchGinger de los Rios2017-04-07T00:22:35+00:00
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Selected Experience in Youth Market Research and Social Media Market Research
Conducted numerous focus groups in Shanghai on China’s Generation Y, born between the years’ 1980 and 1990. The research was published in the first book on this topic [China’s Generation Y, SIS International Research], and was distributed worldwide.
Recruited, hosted and moderated 16- 18-year olds for a cell phone study to explore new features and benefits.
Conducted several low-incidence focus groups in NYC among young minorities aged 17-24 for their opinions on joining the armed forces.
Conducted extended ethnography in Shanghai households to study how Chinese youth interact with parents, use technology, pursue education, spend their leisure time and consume products
Sponsored, published and promoted one of the first and most influential books on China’s Youth and China’s Generation Y
Conducted focus groups among diabetic youth in NYC for a pharmaceutical clients
Conducted SIS Netnography and In-Depth Interviews on a niche group of women aged between 18 and 25 to develop insights for a communications strategy.
Conducted focus groups among young adults in NYC aged 18-25 for new product concept testing on laptops
Conducted an online market research study at a prestigious American east coast university about athlete versus non-athlete perceptions towards a beverage product.
Conducted focus groups among American students to analyze their perceptions on a private US university
Conducted a global market research study of students to gain their perceptions of studying at an American university
Conducted a study of students in China to understand behavior surrounding a foreign language exam
Conducted for a major US university a youth attitudes recruitment of high school students, recently arrived in the US, who were probed on their attitudes toward oil exploration, refineries, and energy in general.