Marktforschung für Hautpflege

Die Kosmetik- und Hautpflegeindustrie ist eine globale Branche, die sich durch rasch wechselnde Trends, neue Produktbestandteile und sich entwickelnde Kundenerwartungen auszeichnet.

Die Kosmetik- und Hautpflegebranche erlebt ein schnelles Wachstum und einen rasanten Wandel durch die Verbreitung von Produkten, die einst auf bestimmte Altersgruppen beschränkt waren, heute jedoch von Männern und Frauen aller Altersgruppen nachgefragt werden.

Sich verändernde Kundenbedürfnisse verstehen

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

Unsere Forschung beantwortet die Frage Warum.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

Stellen Sie die richtigen Fragen

Marktforschung kann Fragen zur Produktentwicklung und zu internen Anforderungen des Kunden beantworten.

Für Unternehmen, die Studien zur Verbesserung oder Entwicklung eines Produkts durchführen, besteht unsere Aufgabe darin, eng mit unseren Kunden zusammenzuarbeiten, um zu verstehen, wo sie im Entwicklungsprozess stehen oder ob an einem bestehenden Produkt Änderungen vorgenommen werden müssen.

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

Verhalten und Einstellungen interpretieren

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

Erwartungen managen

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

Einblicke in Sensorik und Verpackung

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

Produktplatzierung und Ladengestaltung

Die Verpackung und der Produktbehälter wurden entwickelt und freigegeben und das Produkt kann nun entweder in einem exklusiven Geschäft der Marke oder in einem Kaufhaus präsentiert werden, wo jede Marke darauf ausgerichtet ist, die Aufmerksamkeit der Besucher eines exklusiven Kosmetik- und Hautpflegebereichs zu erregen.

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

Über Hautpflegeforschung und -tests

SIS International Research ist seit über 30 Jahren ein weltweit führendes Marktforschungsunternehmen und wir haben unsere Fähigkeiten im Kosmetikmarkt zum Testen von Produkten und jetzt auch der Komponenten, die die Kosmetikindustrie umgeben, perfektioniert.

Kontaktieren Sie uns für Ihr nächstes Marktforschungs- und Testprojekt im Bereich Hautpflege.