Consumer Market and Global Strategy
Finnish is considered the main language for the majority of the population. Swedish is spoken by a small minority.
Finland has more than 5 million inhabitants. Most of the population is made up of direct descendants of the ethnic Finnish people. There are also small populations of Roma people, Jews, Russians and Tatars, and non-western immigrants.
Russia, Finland’s neighbor to the east, has deeply impacted Finland’s foreign policy and ability to globalize. Finnish globalization was inhibited by the need to stay neutral and not provoke the former Soviet Union. With this barrier gone, Finland has become one of the most globalized countries in the world today.