Strategy Consulting – SIS International

SIS International Research & Strategy

Strategy Consulting

SIS International runs strategy consulting engagements grounded in primary research. We do not sell frameworks. We sell evidence from interviews with actual buyers, competitors, and channel partners in the markets where our clients operate.

Strategy Consulting

Take your business to the next level

SIS International Market Research & Strategy

The Era of “Static Strategy” is Over

Standard consulting firms build strategies based on aggregated, historical data. We build strategies based on real-time market intelligence gathered from 135+ countries.

Market Entry and Feasibility

In-market expert interviews, competitive landscape mapping, regulatory analysis, and demand sizing. SIS has conducted market entry research in 135 countries since 1990 for sectors including pharma, automotive, industrial, and fintech.

Competitive Intelligence

Ongoing monitoring programs tracking named competitors through SEC filings, Companies House records, patent databases, trade press, and structured interviews with industry participants. Quarterly briefings, not one-time snapshots.

Go-to-Market Strategy

Voice of the Customer interviews with target buyers
Channel analysis and pricing strategy
Competitive positioning and launch planning
Recent work: medical devices under EU MDR, SaaS vertical expansion, personal care market entry in South Korea

M&A and Commercial Due Diligence

SIS interviews the target’s customers, suppliers, and channel partners to assess revenue quality, competitive position, and market trajectory. The work that financial models cannot do: testing whether the revenue is real and the position is defensible.

Demand Forecasting and Market Sizing

Bottom-up models built from primary data. SIS interviews buyers, distributors, and manufacturers to estimate volume, pricing, and adoption curves. Not repackaged syndicated estimates from third-party databases.

How Every Engagement Works

15 to 20 structured B2B expert interviews per project, triangulated with competitive mapping and secondary analysis from BLS, Eurostat, and sector databases. Five to eight weeks from scoping to final deliverable. One team, start to finish.

SIS International – Strategy Consulting & Market Intelligence

WEEK 1–2 //

SCOPE THE DECISION

Define the Question Before Collecting Data

SIS and the client identify the specific strategic decision at stake: enter a market, acquire a target, launch a product, reposition against a competitor. The team writes the screener questionnaire and the interview guide. The respondent profile is defined by the question, not by what a panel database happens to have available.

WEEK 3–5 //

CONDUCT PRIMARY RESEARCH

15–20 Expert Interviews, Triangulated

SIS analysts run structured 45- to 60-minute interviews with buyers, channel partners, regulators, and competitors in the relevant market. Simultaneously, the desk research team assembles competitive, regulatory, and market data from SEC filings, Companies House records, BLS, Eurostat, patent databases, and trade association reports.

WEEK 6–7 //

DELIVER THE RECOMMENDATION

A Findings Report Built Around Your Decision

SIS codes interview transcripts using thematic analysis, triangulates primary findings against secondary data, and delivers a report structured around the client’s decision. The output is a recommendation with named evidence, not a framework deck. Strategy teams bring it directly into planning sessions.

WHY SIS, NOT A FRAMEWORK FIRM

Research-Led Strategy Consulting

McKinsey, Bain, and BCG sell frameworks and outsource primary research. Ipsos, Kantar, and Nielsen sell data products. SIS conducts custom primary research in-house and builds the recommendation on top of it. One team, start to finish.

In-House Analysts, Not Subcontractors

The person who interviews the procurement director in Frankfurt is the same person who writes the strategic recommendation. Context does not get lost in a subcontracting chain. SIS employs bilingual analysts fluent in Spanish, Mandarin, and German.

135 Countries Since 1990

SIS has conducted strategy engagements across 135 countries. Local field teams handle recruitment, moderation, and logistics in-market. The New York headquarters manages global project coordination. Offices in London, Frankfurt, Shanghai, Seoul, and Manila.

70%+ of the Fortune 500

Named clients from public press releases include American Airlines, British Airways, Marriott, Pfizer, Novartis, Dell, Samsung, Colgate-Palmolive, and Boeing. SIS serves financial services, healthcare, automotive, industrial, consumer goods, technology, and travel.

Founder-Led After 40 Years

Ruth Stanat founded SIS in 1984. Her work has been cited in Forbes, Bloomberg, and Reuters. She has spoken at ESOMAR, Quirk’s, and SCIP. No outside investors, no private equity sponsors. Methodology decisions are made by researchers, not a board.

Strategy Consulting

Take your business to the next level

The Era of “Static Strategy” is Over

What SIS Strategy Consulting Covers

Market Entry and Feasibility

Competitive Intelligence

Go-to-Market Strategy

M&A and Commercial Due Diligence

Demand Forecasting and Market Sizing

How Every Engagement Works

How a Strategy Consulting Engagement Works

Research-Led Strategy Consulting

Our service offerings include:

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SIS offers ongoing executive market intelligence to give leadership teams a competitive edge in
quickly changing markets.