The true value in ethnographic research often comes in the form of subtle observation of the respondent’s behavior when interacting with the research subject. What makes them “light up” when they talk about the product? What frustrates them about it? Do they use the product for purposes that were not originally intended or conceived of? Ethnographic research can reveal the answers to these questions, and ultimately, provide marketers and product developers with invaluable insights into their consumer base.
About SIS Ethnography Market Research
SIS is a leading Market Research company. We provide Ethnography Market Research worldwide. We conduct:
- In-Home Ethnography
- In-Store Ethnography
- In-Office Ethnography
- Mobile and Online Ethnography
We have capabilities across the United States, Europe, China and Asia. Our differentiation is our quality of insight, global market coverage, multilingual interviews, around-the-clock client service and our extensive qualitative analysis capabilities.