Our strength in stakeholder audits originates from our approach in gathering information among all market constituents for full insights about the entire market landscape.
Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and thought leadership in Generational Market Research allows us to interact with and understand age segments in their own terms.
Our Stakeholder Audit studies can involve a Store Audit component at the retail level. Companies discover how much a product has been sold by retail location, the effectiveness of their own and competitors’ promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.