Asian American Market Research

Asian Americans are an important and sizable segment of the population of the United States.  The segment is characterized by a relatively high disposable income, high education levels, and relatively high tech savviness. Market Research uncovers insights, data and strategies to launch new products and make confident business decisions.

Chinese American Market Research

The Chinese community in the United States is comprised of approximately 4 million people, and is currently rising.  Many from China are immigrating to the US for opportunities and investments in industries such as real estate.

As an international company with extensive resources and language capabilities, SIS International Research is well-positioned to meet your multiethnic research and marketing consulting needs.

SIS has unique fieldwork services solutions in the US including our panel of Chinese speakers, expats, immigrants and migrants across the United States.  With multilingual resources in Mandarin and Cantonese, we are able to provide recruiting, interviewing, surveys, moderation and analysis in Mandarin and Cantonese.

Our Asian American Nationwide USA Panels provide the following benefits:

  • Conduct interviews, focus groups, ethnography, and surveys nationwide

  • Understand trends with the Chinese (Mandarin & Cantonese), Korean and Japanese speaking communities in the USA

  • Customize products and messaging to meet stakeholder needs

  • Provide depth to quantitative and qualitative findings

  • Align marketing strategies for growth and advantage

SIS Case study:

Conducted a “norming” data collection study among Chinese families for an education development client. The study involved recruiting in Chinese and the data was used to develop a software product.
Conducted a study in China among business owners about zoning issues. This B2B study involved speaking with business owners about their attitudes and opinions towards proposed changes to the Chinatown business district.
Conducted intercepts in Chinatown and Queens among people who owned certain car vehicles.
Conducted a study for a major airline in China about flying non-stop routes and in-cabin experience between Mainland China and the USA.

Contact us for your next Asian American Market Research project.