Toy Market Research

Toy Market Research Strategy

Today, toys are making a migration into the digital realm, where digitally-based toys for children have proliferated.

The toy industry has experienced significant growth in the number of play options for kids.

Demand for toys can be seasonal and price sensitive, providing challenges for companies trying to stay ahead of changing customer tastes and fad products.

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.

SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.

We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.

Our Market Research and Strategy solutions provide our clients with the cutting edge insight to achieve their strategic objectives.

Toy Market Research Solutions

We provide research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.

About SIS Toy Market Research

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.