LGBTQ incorporates many segments. It is important to be sensitive to different perspectives, attitudes, behavior and opinions. There are differences in behavior in those who self-identify and people who are potentially closeted. Furthermore, there can be fluidity in sexuality and a spectrum of beliefs and behavior. Researchers can work with clients to understand their objectives, ask appropriate questions and plan projects to achieve specific objectives.
Where We Work
SIS is present in major global cities and gay hotspots including New York, West Hollywood / Los Angeles, London, Paris, Berlin, San Francisco, Miami, Toronto and Rio de Janeiro. Our headquarters and largest Focus Group facility is in the Flatiron district of New York City, a few minutes walk from Chelsea, a historic gay-friendly neighborhood. Furthermore, our global reach and market coverage in High Growth Emerging Markets gives access to thousands of LGBT consumers in today’s fast changing global economy.
What We Do
We provide Focus Groups, Consumer Interviews, Surveys, Data Collection, Co-Creation, Ethnography, Market Assessments, New Market Entry, and Digital Marketing campaigns.