Spielzeugmarktforschung

Heutzutage wandern Spielzeuge in die digitale Welt ab, und es gibt immer mehr digitalbasierte Spielzeuge für Kinder.

The toy industry has experienced significant growth in the number of play options for kids.

Die Nachfrage nach Spielsachen kann saison- und preisabhängig sein, was für Unternehmen, die den wechselnden Kundengeschmäckern und Modeprodukten immer einen Schritt voraus sein wollen, eine Herausforderung darstellt.

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.

SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.

We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.

Unsere Marktforschungs- und Strategielösungen liefern unseren Kunden die neuesten Erkenntnisse, die sie zum Erreichen ihrer strategischen Ziele benötigen.

Lösungen zur Spielzeugmarktforschung

Wir bieten an research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.

Über SIS Toy Market Research

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.

Kontaktieren Sie uns für Ihr nächstes Spielzeugmarktforschungsprojekt.