Marktforschung zur Lebensmittel- und Getränkeherstellung

SIS International Marktforschung & Strategie

Die Lebensmittelherstellung ist eine wichtige Branche, die Getränke, Snacks und Lebensmittel für die Weltbevölkerung produziert.

Food Manufacturing is the industry that supplies meat to people worldwide. One of the world’s largest industries, Food and Beverage Manufacturing is a large industry with millions of people employed to ensure efficient production of goods. Millions of lives depend on the efficient functioning of the industry. Food and Beverage Marktforschung im verarbeitenden Gewerbe helps companies to be more efficient, to become more profitable and to serve customer needs.

For this reason, food and beverage Marktforschung im Fertigungsbereich is a vital asset for organizations in the food industry to be more efficient, become more profitable and serve customer needs. It allows producers, suppliers, distributors, and vendors to gain a more comprehensive perception of market trends, detect the potential for growth, and remain dynamic in a landscape that is constantly shifting.

Da die Verbraucher hinsichtlich ihrer Gesundheit und der Umwelt immer anspruchsvoller werden, steht die Lebensmittelindustrie vor einer Reihe neuer Hindernisse und Perspektiven, die strategisch bewertet und mit eingehender Forschung geplant werden müssen.

Zweck der Marktforschung zur Lebensmittel- und Getränkeherstellung

Nahrungsmittel und Getränke Marktforschung im verarbeitenden Gewerbe is a key tool for gathering insight into the current trends, issues, and opportunities within the food industry. The data collected can provide businesses with the necessary knowledge to make strategic decisions regarding product development, marketing, and operational moves. Particularly, it is useful for businesses to:

Gain valuable insights into consumer tastes and behaviors. Food and beverage manufacturing market. research can provide important information on upcoming market trends and help companies develop products that satisfy consumer needs.
Ermöglichen Sie Unternehmen, das Wettbewerbsumfeld und ihre Position im Vergleich zu anderen Unternehmen zu verstehen.
Vorhersage market demand for food and beverage manufacturing products and identify the expected demand for specific products.
Informieren Sie Unternehmen über Änderungen der Lebensmittelsicherheitsvorschriften, Kennzeichnungsprotokolle und Umweltschutzbestimmungen.

Über Marktforschung zur Lebensmittel- und Getränkeherstellung

In Qualitative Market Research, we conduct exploratory research to understand why consumers buy certain food products and why business executives make decisions. We uncover preferences, habits, decision-making, and ways for companies to gain new customers. Examples of projects include openness to new food technologies and concepts.

In Quantitative Market Research, we measure the extent to which consumers prefer certain products or how business people perceive food brands. We can uncover new opportunities with this data and can help our clients make decisions more confidently. We also conduct Taste Testing to examine consumer reactions to different tastes, ingredients, and flavors.

In Strategy Research, we examine the competitive dynamics, industry movements, and new opportunities in the market. Our solutions include Go To Market Strategy, Market Opportunity and Market Sizing Assessments.