Entertainment- und Medienmarktforschung

The Entertainment and Media industries are rapidly changing.  With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.

Die Marktforschung im Unterhaltungs- und Medienbereich bietet Einblicke in das Online-Verhalten, in Inhaltspräferenzen und in Fernsehgewohnheiten.

One of the biggest challenges is how to monetize the consumption of digital media.

Wir arbeiten mit Kunden zusammen, um ihre strategischen Prioritäten und Bedürfnisse zu erfüllen.

• Streaming Medien
• Sozialen Medien
• Fernseh-Übertragung
• Werbetests
• Online-Verhalten von Verbrauchern
• Millennial-Marktforschung
• Musik-Streaming-Dienste
• Website-Usability-Tests
• Entscheiderforschung

Der Aufstieg der globalen Medien

Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.

Digital Media and Online Streaming are also growing rapidly. We work with digital media companies, and provide Market Opportunity, Competitive Analysis, Usability Research and New Product Launch research.

Marktforschungsmethoden

In-depth consumer surveys and interviews with prominent thought leaders provide insight and data that is otherwise unobtainable. SIS market intelligence studies reveal critical information that gives our clients a competitive edge in the marketplace. We conduct Focus Groups, quantitative online surveys, programming studies, telephone interviews, and customer intercepts to help our clients better understand the mindset of the consumers they most want to reach in the markets they most want to capture. Let us put our 40+ years of media market research experience to work for you.