NYC Market Research Firm

Location

Steps away from the iconic Flatiron building, Madison Square Park and just blocks from Union Square Park, SIS International’s Focus Group Facility is the ideal place for your next project.  SIS International Research is a full-service NYC market research firm ready to tackle even the most challenging market research projects.

Market Research Recruiting in NYC

With access to a vast consumer respondent base that includes customers and company executives alike, and a highly trained and qualified staff who understand global markets, SIS combines a passion for research and an impressive resume of qualitative and quantitative projects to provide strategic business solutions for our clients.

Our main office is fully equipped with the latest technology and research methodologies. We conduct in-depth focus groups and interviews – including those with C-level (top-level) executives –, moderate in-person and online discussion groups and surveys, conduct phone screeners and interviews, and perform a variety of project tasks on-site.

Focus Group Facilities

Our state-of-the-art facilities allow for our clients and our research team to conduct these focus groups in our on-site conference rooms, with video and audio recording and monitoring through one-way viewing mirrors and observation rooms. Additionally, our multilingual staff can assist with transcriptions, interviews, and recruiting in a number of international languages.

NYC Project Management Team & Moderators

SIS International Research has extensive experience in project management and business-to-business strategy and consulting, working closely with clients to customize a project to the client’s individual needs.

We employ both qualitative and quantitative research methods, conducting research on-site and producing high-quality reports that help our clients better understand the trends and consumer behaviors of their respective industries. With the latest research technologies, including sensory testing, eye-tracking, and studio-quality audio/visual capabilities, SIS uses a variety of best practices to recruit consumer and administrative opinions and unlock hidden insights into developing markets.

We employ a variety of creative techniques to gather consumer insights, from customer satisfaction research and observational studies to in-home usability testing and on-site taste testing. SIS is committed to creating customized research and marketing plans that allow our clients to make critical, research-based business decisions with confidence.

Our Experience

Past projects in key industries include automotive, healthcare, pharmaceutical, beauty and skincare, and education research. We have helped local and international businesses develop marketing strategy, evaluate competitive threats, test and promote new products and services, and even redesign their stores and offices to improve the customer experience.