Construction Market Research in Florida

Construction Market Research in Florida

Florida has always been a focal point for real estate and construction ventures. With an expanding population, the construction industry in Florida has been growing for decades and this trend continues today.

For this reason, understanding the underlying market trends becomes crucial for stakeholders and – and construction market research in Florida is a popular tool for monitoring these trends and taking advantage of the opportunities.

Importance of Construction Market Research in Florida

In a dynamic and rapidly evolving state like Florida, construction market research holds paramount importance for myriad reasons. Here’s why:

  • Understanding Market Dynamics: The construction landscape in Florida is influenced by a variety of factors, from changing population demographics to the state’s booming tourism industry. Market research in Florida helps stakeholders grasp these dynamics, ensuring projects align with current and emerging needs and market trends.
  • Risk Mitigation: Florida’s susceptibility to environmental challenges such as hurricanes and rising sea levels, requires special attention in construction. Construction market research in Florida can highlight areas of risk and provide insights on how to best mitigate them.
  • Identifying Growth Opportunities: For businesses looking to expand or enter the Florida construction market, research can spotlight potential growth areas, ensuring resources are invested effectively.
  • Ensuring Customer Satisfaction: By understanding market needs and preferences, construction firms can tailor their projects to better align with customer demands, leading to enhanced customer satisfaction and potentially higher sales.
  • Staying Competitive: The Florida construction scene is highly competitive. To stay ahead, businesses need to be aware of what their competitors are doing, the technologies they are adopting, and the strategies they are employing. Comprehensive construction market research in Florida provides this competitive intelligence.

Why Construction Market Research in Florida is Distinct

Florida’s appeal is a magnet for businesses and the construction industry stakeholders. That’s why Florida has a construction industry that continues to grow and is one of the most dynamic in the United States. Some of the aspects that distinguish this market include:

  • Geographical Peculiarities: Florida’s extensive coastline presents both an opportunity for waterfront properties – and a challenge due to potential sea-level rise. Furthermore, the state’s flat terrain and high water levels require special construction methods and materials to ensure longevity and safety.
  • Hurricane Considerations: Given its vulnerability to hurricanes, construction standards in Florida are amongst the strictest in the country. Researching construction markets needs a deep understanding of these stringent building codes, wind-resistance standards, and the potential impact of climate change on future construction practices.
  • Population Growth and Migration Patterns: Florida consistently ranks as one of the fastest-growing states in the U.S. The influx of retirees, international immigrants, and individuals from other states creates varied demands. Understanding these demographic shifts is vital for forecasting construction trends.
  • Real Estate Dynamics: With booming cities like Miami, Orlando, and Tampa, the real estate market often fluctuates dramatically. Factors such as tourism, international investment, and the state’s status as a business-friendly environment play a significant role. Therefore, construction market research in Florida must analyze these trends to offer actionable insights.

Key Players in the Florida Construction Market

  • Suffolk: With a strong presence in Miami and across Florida, Suffolk has been instrumental in several significant construction projects, particularly in the residential and commercial sectors.
  • Brasfield & Gorrie: This contractor has been active in various sectors within Florida, ranging from healthcare to commercial and everything in between.
  • Balfour Beatty: An international company with strong roots in Florida, they have been involved in numerous projects, especially in infrastructural development.
  • Turner Construction: With a robust national presence, Turner Construction has also made its mark in Florida, contributing to the skyline with numerous high-rise buildings.
  • The Weitz Company: This is another significant player that has been involved in various projects, both residential and commercial, in Florida.

Construction Market Research in Florida: Opportunities and Challenges

Florida’s construction sector has a dynamic market landscape characterized by its unique blend of urban development, coastal properties, and environmental considerations. As businesses and stakeholders seek to understand and tap into this lucrative market, recognizing both its opportunities and challenges becomes essential for construction market research in Florida.


  • Tourism Infrastructure: Florida’s reputation as a major tourist hub requires constant updates and enhancements in its hospitality infrastructure – hotels, resorts, theme parks, and recreational facilities.
  • Sustainable Construction: With increasing awareness about climate change and environmental concerns, there is a growing demand for green and sustainable construction practices, making it a promising market segment.
  • Diverse Residential Needs: The state’s varied population, including retirees, young families, and immigrants, creates a demand for diverse residential spaces, ranging from retirement communities to luxury condos and affordable housing.


  • Environmental Concerns: Florida’s geography makes it susceptible to sea-level rise, hurricanes, and coastal erosion. Construction here demands adherence to stringent environmental regulations and resilience measures.
  • Fluctuating Real Estate Market: While the state’s real estate market is booming, it is also prone to fluctuations due to various economic and external factors, making predictions and long-term planning a challenge.
  • Supply Chain Complexities: Given the global nature of construction material sourcing, disruptions in international supply chains can impact construction timelines and costs in Florida.

Current Trends in the Construction Market Research in Florida

As the construction industry continually evolves, keeping an eye on the latest trends in construction market research in Florida is paramount for industry professionals looking to make informed decisions. Here are some of the most notable current trends:

  • Sustainability and Green Building: As environmental concerns come to the forefront, there’s an increasing emphasis on sustainable construction. This includes LEED (Leadership in Energy and Environmental Design)-certified buildings, energy-efficient structures, and eco-friendly materials.
  • Affordable Housing Initiatives: With population growth and urbanization, the demand for affordable housing is on the rise, leading to innovative construction solutions and public-private partnerships.
  • Infrastructure Boom: With both the state and federal governments emphasizing infrastructure development, there’s a surge in projects related to roads, bridges, airports, and public transportation.
  • Community Engagement in Planning: There is a rising trend of involving the community in planning processes, ensuring that the final structures are in line with the needs and aspirations of the residents.
  • Augmented Reality (AR) and Virtual Reality (VR) in Planning: These technologies are being increasingly used in the design and planning phase, helping stakeholders visualize the final product before construction begins.
  • Smart Buildings: As technology continues its forward march, buildings are getting smarter. Construction market research in Florida indicates a rising demand for structures equipped with IoT (Internet of Things) for better energy management, security, and automation.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.

Contact us for your next Market Research and Strategy Consulting Project.

Want to share this story?