Market Research in Alberta

Alberta is a central province in Canada. It is west of Saskatchewan, east of British Colombia, and south of the Northwest Territories. The province has stunning natural landscapes. It also has a robust industrial sector making it one of Canada’s major producers.

Market Research in Alberta, Canada

Key Industries

As Canada’s sixth-largest province, it is home to a wealth of resources. For example, it has profuse oil and gas reserves. These two industries have made the province one of the richest in the country. So much so that it exceeds the national average in GDP. Alberta is by far the largest producer of crude oil, petroleum, and natural gas products. Further, it is a leading producer of these goods on the global stage.

Some other industries are tech and agriculture. Though they have much less of an impact than oil and gas, tech and farming still add to the province’s wealth.


Like many of Canada’s provinces, the residents of Alberta are of European descent. They are the descendants of English, Scottish, Irish, and German settlers. Yet, there is still a large number of other ethnic groups living here. It’s the second most diverse province in Canada.


Albertans love sports as well as the arts and are very open with their passions. The primary sport of the province is ice hockey. Alberta is home to two of Canada’s National League teams. Many Western League teams also belong to Alberta.

When it comes to the arts, Alberta offers many outlets to its locals. The province has many art colleges and film schools. These schools help nurture the creative talent of Alberta’s residents. During the summer months, Alberta hosts its Edmonton Fringe Festival. This festival is an array of musical skills and other acts. Another festival of note is the International Mountain Film Festival. It’s where emerging filmmakers get their chance to show their talent through storytelling, acting, and other creative means.

Benefits and Strengths in the Market

Due to the wealth of resources and robust economy, Alberta has much to offer. Because of said wealth, there is a large amount of currency flow within the market. Also, there are many existing plans and grants for new companies. The province has that and more, making it a prime target for those looking to grow their business.

Consumer Base

Alberta is the fourth most populous province in the country and is only growing faster. Most residents are living in urban areas. Add to that the immense wealth of the province’s industrial sector. It means that most residents are earning well and have an above-average income. The primary language is English, which makes dealings between locals and investors easy. The province is no stranger to big business.

Reasons to Grow your business in the Albertan Market

Because of the large-scale urban drift, Alberta can house many types of businesses and services. The well-developed province has a large trade network. This network is a result of its residents’ knowledge of global export. The benefit to any company seeking to grow itself in the Alberta would be limitless.

About Market Research in Alberta

How can one get the most practical and accurate info? It is essential to use many data-gathering techniques. In addition, it is most useful to be in the province when researching. Making use of Qualitative and Quantitative research is an excellent tool for this. Those tools can help determine what works and what doesn’t. Finding the best course of action is of vital importance for any business. Also, Strategy Research, Focus Groups, and Surveys are helpful. They can give companies more real-world data because they can give an idea of what is happening in consumers’ heads.