Market Research in Palestine

Market Research in Palestine

Palestine, a diverse country, was once divided into two parts in 1947.

The Jewish people and the Arab state (Palestine) once shared the land. In effect, Palestine now lies in the eastern Mediterranean region, with parts of Israel on the Gaza strip. Moreover, is a sacred area for Jews, Christians, and Muslims. They refer to it as the “Holy Land.” In fact, the sacredness of this area to these three religions has led to several occasions of open warfare in the land.

Palestine, which is home to 4.7 million people, was first called a state by the United Nations. Afterward, its capital became East Jerusalem. This city has a total of 540,000 residents. Jerusalem is also home to some of the holiest sites to Jews, Christians, and Muslims.


Gaza is one of Palestine’s most well-known areas and is a self-governing region. It lies on an ancient trade route running from Egypt.

Other neighborhoods are Hebron and Khan Yunis Nablus.

In some villages, a common practice is going up to the countryside. Most people have land with crops in the country, so they retreat there to drink tea and soak in the view.

Key Industries

Some experts refer to Palestine as a poor state. For example, there isn’t much internet access. Despite that, people still make use of the resources they have.

Planting olive trees is one of the ways they make use of what they have. Thus, they grow olive trees on more than half of the arable land. The people cherish olive trees, and eating from these trees is symbolic. In fact, they refer to olives as green gold and use them to make oil, soap, and souvenirs and to enhance food taste.

Other industries include cement, textiles, carvings, food processing, and mother-of-pearl souvenirs.


Palestinian people tend to be very welcoming and friendly to foreigners upon arrival. Still, some carriers do not travel to Palestine due to recent conflicts.

The Israeli-occupied Gaza Strip has caused religious challenges and many extreme violent outbreaks. Yet, it has increased awareness of human rights and humanitarian concerns, including the bounds on free movement, the lack of basic supplies, and the lack of response to the people’s needs.

Apart from these factors, the Palestine Authority has made a turnaround. It has laid the foundation for recognizing the West Bank state over the past few years. This action has resulted in the West Bank having proper security and economic gains. As a result, the West Bank has experienced fewer acts of violence.

With regard to Gaza, human, socio-economic and security rights remain areas of concern.

Consumer Base

Farming is a common practice in Palestine. The people harvest fruits and vegetables, including, of course, olives. Families from villages have portions of land in the countryside. They pass on these lands for generations, and they use them to grow their crops. Drying the fruits and selling them in the market is a common practice.

Most Palestinians have family meals and cook their food, so opening a restaurant may not be your best bet. When they do shop, they buy essentials products like flour to make bread. Or, they might buy the bread itself. Palestinians also spend on clothes, toiletries, meat, and similar items. The marketplace is where most people make a profit off their crops.

Reasons to Grow Your Business in Palestine

Under the help of the law, a business can benefit 100% free on income taxes for five years (or more). Palestine also has free trade agreements with global economic players. Plus, it has incentive programs, many investment opportunities in different sectors, and more.

About Market Research in Palestine

Starting a business has many benefits. Our company offers Qualitative and Quantitative Research to up-and-coming companies. We also have Focus Groups, and we help to conduct Strategy Research for your business. We also help with Surveys and Interviews. Feel free to contact us.