Market Research in Phuket


Phuket is known for its magnificent beaches, fantastic nightlife, and historic roads. This wonderful province of Thailand offers great opportunities for entrepreneurs. Phuket, the largest island in Thailand, has a developed commercial infrastructure. It has numerous prospects that draw in a huge number of foreign investors. Market research in Phuket shows that the Thai government has launched extensive initiatives to encourage and facilitate foreign investment in an effort to strengthen the country’s economy.

Benefits of Doing Business in Phuket

  1. Thriving Tourism
    Phuket tourism is one of the famous investment prospects in Thailand. The island is frequently visited by both locals and foreign travelers because it is one of Asia’s most popular holiday destinations. Phuket is surrounded by heavenly beaches such as Patong, Kamala, Rawai, Karon, and the picturesque, Cape Phrom Thep. It is also renowned for the Big Buddha, Bangla Road, and Elephant Sanctuary.
  2. Hospitable Governance
    The Thai business community is quite open to international businesses looking to set up shop in Phuket. The infrastructures and systems welcome business-oriented individuals and organizations so they can get started quickly. The government is eager to promote socioeconomic development and advancement and is very open to foreign investment.
  3. Cost-effective and Efficient Workforce
    Starting a business in Phuket can be productive due to a large pool of educated and skilled applicants who are very much willing to be further trained. Market research in Phuket indicates that the literacy levels of the working population is very high. Moreover, Phuket’s average daily pay is significantly lower as compared to the Western or European rate.
  4. Profitable Location
    Millions of travelers from all over the world visit Phuket Island, which is a very well-liked tourism attraction. Phuket is located on Thailand’s Indian Ocean coast, south of Bangkok, and is tucked away in the warm Andaman Sea. Phuket is more affordable than some other more popular travel destinations while yet providing beautiful scenery, mouthwatering food, and a lively nightlife.

Business Challenges and Opportunities

Phuket has a range of commercial and investment opportunities. To fully understand the advantages and disadvantages of conducting business on this island, it is helpful to perform both qualitative and quantitative research. Decisions on the types of enterprises, expected output, and backup plans can be guided by the market research in Phuket.


Like any other place, doing business in Phuket may have some difficulties. Due to the language barrier and cultural differences, foreigners may experience certain challenges. Moreover, navigating the bureaucracy could be tricky. It’s crucial to have a thorough understanding of both the business culture and the laws and regulations.


Market research in Phuket suggests various opportunities for entrepreneurs in Phuket; these include culinary, tourism, IT consulting, and translating service businesses. The Thai society has always placed a high value on dining while conversing with others. In Thailand, the majority of significant business discussions and decisions take place over meals.

Moreover, tourists who demand only the best when they are away from home while on business or leisure in Phuket are making the island more and more attractive. Lodging establishments including hotels, resorts, and guesthouses can be lucrative ventures. In addition, international travel and tour companies can take advantage of Phuket’s booming tourism industry.

Businesses in Phuket are becoming more and more aware of the necessity to sell themselves online and participate in the digital world in order to be competitive. IT consulting firms can counsel companies on how to use software and technology to their advantage. There has been an increasing need for the creation, application, or administration of new technology.

Since the level of English comprehension in Thailand is significantly lower than in other regions of the world, the majority of Thai businesses are forced to hire an internal translator or frequently contract out their translation needs to a translation firm. Hence, there is a growing demand for translation services.

About Market Research in Phuket

SIS International Research specializes in obtaining reliable and timely quantitative and qualitative data. We also conduct Strategy Research including Market Entry studies, Market Opportunity Assessments, Market Sizing and Segmentation research, Export Potential Assessments, Channel Intelligence, Benchmarking Research and Competitive Analysis.  We work our clients to provide insight on new opportunities for growth and advantage.  Researchers use focus groups, surveys, interviews, and other incisive methods. With the right market research, business development plans, and market entrance knowledge, starting and running a businesses in Phuket can grow and become more profitable.

Contact us for your next Market Research and Strategy Consulting Project.

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