Market Research in Edinburgh
Edinburgh is Scotland’s largest city with 460,000 inhabitants, and is also the second largest financial centre in the United Kingdom. Around 1 in 4 people in Edinburgh work in the public sector. Top employers include NHS Lothian, the City of Edinburgh Council, the University of Edinburgh, the Royal Bank of Scotland Group and Lloyds Banking Group (inc Scottish Widows). Edinburgh is a major centre of education in the United Kingdom, and with four major higher education institutions in the city.
In the 19th century, Edinburgh’s economy was known for banking, publishing and brewing. Today, its economy has changed considerably. Health was by far the largest industry in terms of contribution to total numbers of employed persons in the sector, around double the size of each of the other minor sectors. The second largest industry is retail, followed by financial services. Other similarly-sized segments are accommodation & food services, business administration & support services, education, manufacturing, and professional, scientific & technical.
The Healthcare Sector in Edinburgh
The health sector shows strong collaboration between the public, private and academic sectors. Edinburgh has a storied history of medical developments, such as the hypodermic syringe, the discovery of chloroform anesthesia, the development of insulin, penicillin and the MRI scanner. That tradition continues as the city pioneers in bio-informatics, and cancer treatment, among other fields.
Edinburgh’s global financial services sector is diversified, with specializations in banking, fund management, asset servicing and insurance. The city is the UK’s largest financial services centre after London, and a major European centre for asset management and asset servicing. Leveraging the city’s expertise in IT, the city is poised to become a leader in FinTech. Virgin Money and JP Morgan Asset Management, among others, have offices here.
Education Market Research in Edinburgh