Market Research in Crete

Market Research in Crete

Crete is the largest in the chain of Greek islands stretching across the Aegean Sea. It’s also the most populous. It lies about 100 miles south of the Greek mainland. Along with the nearby islands surrounding it, Crete is one of Greece’s 13 regions.

About 636,000 people live in Crete. The island straddles two climactic zones: the Mediterranean and the North African. Most of it falls within the former. Thus, Crete remains blisteringly hot for much of the year.

Key Industries

The economy of Crete used to be farm-based, but it started changing during the 1970s. Today, the island’s tourism industry caters to all tastes. It also has a promising real estate market and a growing leisure services industry.

Within the logistics sector, investors and investment funds are racing against time. They are building viable assets and services to support existing innovative real estate services.

Crete has an excellent climate. The island is famous for the quality of its agricultural products. It produces year-round. Wine is a traditional product of Crete, dating back to 2000 BC.

The island produces raisins, olives, olive oil, and honey. The people also grow fruit, potatoes, tomatoes, cucumber, eggplant, pumpkin, beans, and peppers.



Crete’s capital, Heraklion, is a mid-sized city with exciting gastronomy and hot nightlife. It also has myriad museums and historic sites.


Chania has a beautiful Old Town built in the 14th-century Venetian era. It is one of the most charming and romantic urban areas. The Old Town spreads outward from a 16th-century lighthouse. You’ll find narrow streets, cafes, tavernas, boutiques, and museums as you walk further in.


Rethymnon’s Old Town radiates from its Venetian fortress and harbor into a maze of footpaths. It’s dotted with Ottoman, Byzantine, Venetian, and Arabic landmarks. Here you’ll see domes, minarets, grand archways, and fountains.

Agios Nikolaos

Also known as Ag Nik, this town is a short walk away from many of Crete’s best beaches. It’s near Voulisma, Almyros, and Kitroplateia. It is a pretty seafront town and home to the freshwater Lake Voulislemi. Legend has it that the goddess Athena used to bathe in this lake.


Crete has lower prices than other real estate markets in Greece. According to local real estate data, it also has higher investment returns. Buyers from Israel, Scandinavia, and Germany have shown much interest in Cretan properties.

One of Greece’s most mature and promising real estate markets is Chania. So, investors have been flocking to the Chania real estate market. Furthermore, foreign investors own hundreds of acres of land in Chania.

Benefits and Strengths in the Market

Crete has a low cost of living compared to the rest of Europe. Thus, one can enjoy a quality life even with a low income.

One investment idea is healthy foods. Greeks (Cretans included) are serious about their diets. The availability of veggies and fruits thus makes a healthy lifestyle affordable.

Reasons to Grow Your Business in Crete

Can your business thrive in a market that is crying out for investments, foreign or local? The luxury property sector in Crete has seen a revival in recent years. Moreover, this sector offers magnificent design options and leisure services.

About Cretan Market Research

Does Crete sound like the ideal place to grow your business? Track the island’s economic development, such as current trends. You can also pay attention to its economic growth rates.

SIS International Research provides valuable insights to support business decision-making. We provide insights for every stage, from launching new products or exploring markets to making more profits.

SIS draws on a range of Quantitative and Qualitative research techniques. We focus on finding ways a company can improve to:

  • Understand market conditions. We reveal essential information like market trends and market size. We also provide demand and supply data and competitor positioning.
  • Assist in optimizing products, services, and solutions for better conversion.

Contact us for your next Market Research and Strategy Consulting Project.

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