The chemicals industry converts raw materials into tens of thousands of products.
Some of these products are agro-, oleo- and petrochemicals. They also include polymers, ceramics, rubber, explosives, flavors, and fragrances. Consumers use a small number of these products, but most of them are used in the manufacture of other items.
The chemical industry is vital to the world economy. The industry is one of the fastest growing sectors in Industrial Manufacturing. As with many industries, it is presently reacting to the migration of manufacturing to Asia. Today, the industry faces increasing regulation and competition.
Market Research provides insights for decision making and competitive advantage. Still, great opportunities exist in Resins, Polymers, Pesticides, Paints, Fertilizers, Auto Chemicals, Cleaning Solvents and more. Leading chemical producers look to SIS International Research for our hybrid research approach and global coverage.
Why is Chemicals Market Research Important?
Chemicals market research helps companies to understand buying processes. Customers go through this process before buying a product. It’s essential for salespeople to understand the customer’s buying process. Most B2B customers start with recognizing a problem or need. They then search for information and check alternatives. After that comes the buying decision. When companies understand the process they can then align their sales strategy accordingly. These companies also need to pay attention to the final stage, post-purchase behavior. At this stage, customers compare products with their previous expectations. Your product will either meet their needs them or leave them dissatisfied.
Chemicals Market Research includes Customer Insights, Competitor Analysis, Supply Chain, Industry Movements and Trend Tracking. Our Market Intelligence reports provide essential information our clients need to retain a competitive advantage in the marketplace. Competitor Analysis and Profiling studies go further in identifying a company’s competitive strengths and weaknesses. SIS Market Assessment studies uncover market opportunities, size, and feasibility.