Marktforschung für erneuerbare Energien

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

Marktforschung für Solarenergie

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

Marktforschung zur Kernenergie

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

Marktforschung für Windenergie

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 wichtige Erkenntnisse:

• Die Turbinenindustrie erlebt derzeit ein starkes Wachstum
• Die Unsicherheit im internationalen Handel und in der Innenpolitik wird die Branche erheblich beeinträchtigen.
• Experten aus der gesamten Turbinenindustrie haben viele gemeinsame Eigenschaften, darunter Pünktlichkeit, ein hohes Arbeitspensum und eine tiefe Leidenschaft für ihre Arbeit.
• Kulturelle Unterschiede erschweren die Forschungsarbeit in Asien.

Die Windturbinenindustrie

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  FWaffen- und Viehzüchter in den USA erhielten Pachtzahlungen in Höhe von Hunderten Millionen Dollar für die Aufstellung von Windkraftanlagen. Diese Branche steht vor einem enormen Wachstum, da viele Bundesstaaten wie Iowa, Kansas, South Dakota und Oklahoma bereits stark auf Windenergie angewiesen sind. Jeder dieser Bundesstaaten erzeugt mittlerweile über ein Viertel seines gesamten Stroms aus Windkraft.  

Wir haben auch die Zukunft der Branche untersucht und wie sie reagieren wird auf die US-Regierung push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

Unsere Interviews haben viele interessante Trends bezüglich der in der Turbinenindustrie tätigen Personen aufgedeckt.

Erstens war da die überwältigende Zahl der Befragten, die teilnehmen wollten, aber nicht die Zeit aufbringen konnten, die für die Interviews erforderlich war. Dies spiegelt die Nachfrage der Branche sowie das Engagement der dort tätigen Personen wider. Ein gemeinsamer Nenner unter denen, die teilnehmen konnten, war unglaubliche Leidenschaft. Jeder Befragte war mit großer Leidenschaft bei seiner Arbeit in der Turbinenindustrie, was dazu führte, dass sie uns viele wertvolle Einblicke gewährten.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

So erreichen Sie Entscheidungsträger im Energiebereich

Qualifizierte Experten in dieser Branche zu erreichen, kann eine Herausforderung sein. Interessanterweise waren Turbineningenieure von Drittanbietern am ehesten bereit, mit uns zu sprechen, während Experten aus dem Einkauf am schwierigsten zu erreichen waren.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

Über SIS Renewable Energy Market Research

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

Kontaktieren Sie uns für Ihr nächstes Marktforschungsprojekt im Bereich erneuerbare Energien.