Was ist Influencer-Marketing?

It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.

Influencers are individuals who have put in the time and effort to build their brand – from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation.

Welche Vorteile bietet Ihnen Influencer-Marketing?

Influencer marketing closes the gap between the consumer’s voice and marketing objectives, enabling brands to focus their efforts on niche content creators and target audiences known to engage with products similar to theirs. Simply put, the impact that an influencer marketing campaign can have on a new or existing product offering is oft unmatched by email, text, direct mail, or phone. Whether you would like to market a new or current product offering, influencer marketing allows you to advertise through a channel that already carries a measurable, visible, and public reputation. Compared to traditional media outlets like a digital banner ad, commercial, or otherwise, influencer marketing offers something much more relatable to consumers. Because influencer Marketing is established within media that audiences consume regularly, there is a much greater chance of visibility for your marketing efforts. This way, advertisements do not feel mutually exclusive from creator content – rendering it relatable, digestible, and actionable. Over 80% of marketers have declared influencer marketing effective, with nearly 75% of marketers claiming that influencer marketing offers better customer quality and engagement than traditional marketing channels.

Wie funktioniert Influencer-Marketing?

There is no one-size-fits-all answer to what influencer marketing looks like, but it follows a similar process regardless of the desired end product. Our team of experts at SIS Global Marketing will contact influencers that fit an exact set of criteria defined by our clients. Once a connection has been established, we form an agreement with the influencer(s) of choice outlining the style, length, format, content, and cost profile of the advertisement(s). These agreements can include Instagram posts, YouTube videos, podcasts, TikTok posts, and more. Influencers know their audience best, and much of the creative freedom falls in their hand; however, we review all content before launch to ensure complete and total alignment with our client’s goals. After we have outlined the deliverables with an influencer, checked their content, and confirmed it aligns with our client’s vision, we set a specified release date of the agreed-upon materials and watch as your brand awareness grows!

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.

Wie sehen die Ergebnisse aus?

Influencer-Marketing umfasst viele verschiedene Formen und Techniken. Da es dieser Werbemethode an einer standardisierten Methodik mangelt, kann Influencer-Marketing Folgendes umfassen, ist aber nicht darauf beschränkt:

• Ein „Stecker“ in einem YouTube-Video, einschließlich einer Handlungsaufforderung wie dem Besuch einer Website oder dem Herunterladen einer App.
• Ein Podcast, bei dem eine bestimmte Marke als Sponsor der produzierten Inhalte angegeben ist.
• Ein BIKE24 nutzt für den genannten Dienst die technische Plattform von Instagram (Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2,, Þjórsárden, oder Facebook Beitrag, der ein bestimmtes Produkt oder Angebot im Einsatz zeigt, oft mit einem Link zu den Social-Media-Konten oder der Website einer Marke.
• An agreement in which an influencer wears or uses merchandise throughout a live stream on social media outlets like Twitch, Facebook, LinkedIn, or Instagram to show product usability and provide a candid review.

Every marketing effort looks different depending on the main objectives of that campaign. Additionally, influencers are human, after all, and bring with them their personality, characteristics, and content stylings. At SIS Global Marketing, we understand how to perfect the influencer-to-brand alignment to create mutually beneficial relationships for all parties involved.

Wie wird die Effektivität einer Influencer-Marketing-Kampagne gemessen?

There are several metrics that brands can use to understand the effectiveness of an influencer marketing campaign. One of the most important measurements used to gauge the power of an influencer marketing campaign is called engagement. Impressions are the number of individuals who see your marketing content, but engagements measure the number of individuals receptive to that message. Engagements do not necessarily indicate a conversion, but they are a great KPI (Key Performance Indicator) for assessing potential new customers, and with the right care and advertising, these individuals are most likely to convert.

Site traffic is another measurable item to assess the effectiveness of an Influencer Marketing campaign. If the goal is to guide more customers to your website, using tools like Google or Shopify Analytics can show you just how much traffic is entering your site after each influencer campaign. As the influencers feed the top of your conversion funnel, you have a new potential customer base that you can nurture to drive more conversions. Using coupon codes or referral links is a great way to track the direct impact that an influencer has on conversions, engagements, or site visits because their name will be tied directly to the traffic visiting your site.

Wie kann SIS Global Marketing Sie bei Ihrer Kampagne unterstützen?

As aforementioned, SIS Global Marketing can assist by identifying the right influencer for your marketing objectives. Similarly, we remain realistic throughout the process by setting reasonable goals during your first campaign and slowly building upon those goals as you have established a relationship with a great influencer. Many audiences will be new to your product or concept, so it is important to establish realistic expectations like engagements and brand awareness early on in the campaign. Once you have established an effective relationship with the influencer, we can then help transition toward your other important KPIs like sales conversions.

Bei SIS Global Marketing können wir Sie bei allen Ihren Influencer-Marketing-Anforderungen unterstützen, einschließlich:

• Influencer-Beschaffung
• Influencer-Sponsoring
• Affiliate-Marketing-Einrichtung
• KPI-Tracking für Influencer-Marketing
• Inhaltsskripting und Ideenfindung
• Influencer Marketing Campaign Design & Management

Throughout any process, we remain a partner and ensure that your campaign is as effective as it can possibly be. We value the relationships we build with both our influencers and our clients and work to provide you with much more than just a transaction. At SIS Global Marketing we pride ourselves on building long-lasting, mutually beneficial partnerships with clients of all shapes and sizes.

Kontaktieren Sie uns noch heute, um Ihre Influencer-Marketing-Kampagne erwecken Sie Ihre Produkte zum Leben und erreichen Sie die Zielgruppen, die sie am meisten schätzen.