Entertainment and Media Market Research

Media Market Research Strategy

The Entertainment and Media industries are rapidly changing.  With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting edge insight is profound.

Entertainment and Media Market Research provides insight into online behavior, content preferences and television habits.

One of the biggest challenges is how to monetize consumption of digital media.

We work with clients to address their strategic priorities and needs.

  • Streaming media
  • Social Media
  • Television Broadcasting
  • Advertising testing
  • Consumer online behavior
  • Millennial Market Research
  • Music Streaming Services
  • Website usability testing
  • Decision maker research

The Rise of Global Media

Video Music Streaming Market ResearchHistorically, the U.S. has been the largest market for entertainment-related business. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS international Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.

Digital Media and Online Streaming are also growing rapidly. We work with digital media companies, and provide Market Opportunity, Competitive Analysis, Usability Research and New Product Launch research.

Market Research Methods

In-depth consumer surveys and interviews with prominent thought leaders provide insight and data that is otherwise unobtainable. SIS market intelligence studies reveal critical information that gives our clients a competitive edge in the marketplace. We conduct Focus Groups, quantitative online surveys, programming studies, telephone interviews, and customer intercepts to help our clients better understand the mindset of the consumers they most want to reach in the markets they most want to capture. Let us put our 40+ years of media market research experience to work for you.

Past Clients

  • ABC
  • BBC
  • Bertlesman
  • CNN
  • Comedy Central
  • Daily Burn / IAC
  • Donghwa Tech
  • Dongyoung Media
  • Forbes Magazine
  • NBC Universal
  • Ogilvy & Mather
  • Sports Illustrated
  • Thomas Publishing
  • Twitter
  • Ziff Davis
  • UBM