NYC Focus Group
Facility & Market
Research Services.
SIS International delivers the qualitative and quantitative insights Fortune 500 companies rely on to make confident decisions. 40 years of expertise. 135 countries. One world-class facility in the heart of Manhattan.
Focus group research
built for results.
Whether you need in-person sessions at our Flatiron District facility, online groups reaching audiences globally, or a hybrid approach — SIS designs the right methodology for your objectives.
In-Person Focus Groups in NYC
State-of-the-art focus group facility in Manhattan’s Flatiron District. One-way mirrors, full AV recording, and a professionally controlled environment for the highest-quality qualitative data. Ideal for product testing, sensory evaluation, and in-depth consumer research.
Learn more →Online, Virtual and Remote Focus Groups
Break geographic barriers with secure high-definition virtual and remote focus groups. Reach participants across cities, countries, and demographics without sacrificing the depth of qualitative insight that drives real decisions.
Learn more →Hybrid Focus Groups
Combine the immediacy of in-person discussion with the reach of remote participation. Hybrid sessions give you the flexibility to accommodate diverse audiences while maintaining the rigor of a structured research environment.
Learn more →Research that drives real decisions.
A major technology company needed to evaluate a newly developed global merchandising system before launch. SIS executed a multi-country program combining in-store observation, intercept interviews, focus groups, and an online survey to guide global market positioning.
A German client managing a Chinese tire manufacturer needed baseline brand intelligence in its three most important markets. SIS designed and executed a multi-country brand monitor study with 500 interviews per market covering brand awareness, purchase criteria, media consumption, and competitive positioning.
State-of-the-art research in the Flatiron District.
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Audio-Visual Recording EquipmentFull HD recording and streaming capabilities for every session, with secure storage and transcription support.
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One-Way Observation MirrorsObserve sessions live without influencing participant behavior, ensuring authentic and unfiltered responses.
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High-Speed InternetEnterprise-grade connectivity for hybrid sessions, real-time streaming, and remote client observation.
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Comfortable Controlled EnvironmentDesigned to put participants at ease — because relaxed participants give honest, high-quality insights.
Ready to start your research project?
Tell us about your objectives and we will design the right focus group or market research methodology for your needs. We respond within 24 hours.
11 E 22nd Street, New York, NY 10010
+1 212 505 6805 · in**@**************al.com
